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The Challenge
MoneyGram International, a global leader in money transactions, engaged LBi to completely redesign, re-think and build its website for online money transactions. The new site needed to align with MoneyGram’s offline branding campaign, support multiple languages, a unique user demographic, and drive to physical locations as well as online registration and transfers.
The Work
LBi began by conducting in-depth user research and imagining a digital strategy that would empower our digital client to transform the rest of its “traditional” organization. Innovative work on the transactional platform, matched with superior user experience and branded design, provided the built-in flexibility needed to extend easily to mobile, in-store, and global sites. As our engagement with MoneyGram continued it also grew. LBi created an online marketing campaign to build awareness and drive traffic to the site. We also launched a social media program with a “greeting card” app that extends to Facebook and helps build customer loyalty by providing a fun outlet for the “emotional” element that often accompanies money transfers.
The Outcome
The new website, originally intended as the portal for online transactions, instead became the “digital agent” front door (MoneyGram.com) for the entire business. LBi also became MoneyGram’s digital agency of record and the site expanded out to form the platform for Agent location in-store kiosks, an LBi-built iPhone app, and MoneyGram country sites around the world.