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LBi & Americans Elect win SXSW People’s Choice Award

New York: Global marketing and technology agency LBi has been honored with the prestigious People’s Choice Award at SXSW in Austin Texas, the world renowned festival of technology, creativity and culture.

LBi was recognized last night for the online platform that the agency’s New York team designed and built in partnership with Americans Elect, a movement that harnesses the ubiquitous and collaborative nature of the web to empower the American people to nominate their own choice for president.

Americans Elect is holding the first-ever online presidential primary. Between now and June, every registered voter in America— regardless of party —is invited to sign up and help choose a third ticket for president. Following the online convention in June, the Americans Elect ticket will be on the 2012 ballot in all 50 states—and the American people will have directly nominated their choice for president for first time ever.

Joshua Levine, Chief Technology Officer, Americans Elect said: “This award confirms that Americans Elect is not just a growing political movement, but also a groundbreaking and innovative tech startup. We’re honored to be recognized alongside so many other companies at SXSW using technology to empower people and improve the world around us.”

The People’s Choice Award recognizes LBi’s unique ability to create digital platforms that add greater value and bring new possibilities to people’s lives.

Cedric Devitt, Executive Creative Director, LBi New York, said: “Winning the People’s Choice Award at SXSW Interactive is especially gratifying, as the platform is dedicated to giving people the power to choose in our political system like never before.”

In 2011, the People’s Choice Award was handed to collaborative online shopping website Groupon.

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LBi + Hyper Island: an Internet Week event

LBi_InternetWeek_invite

The timing of Internet Week has proven to be serendipitous in 2011. Not only have we moved into a new office space, we have some soon-to-be-announced news with our partner, Hyper Island. The week of the Internet indeed!

To celebrate, we’re throwing our first annual Internet Week party. The event is part “Welcome to our new office space!” and part “Let’s celebrate Internet Week!,” and you can expect a great crowd of movers and shakers in the industry, such as guests from Hyper Island, members of LBi’s global team, and many more.

Other special guests include deejay Kheedim Oh, bartenders from Bottlerocket Wine & Spirit, and food by Aimee Hunter from The Anatomy of Food. It’s sure to be an evening of amazing music, drinks, and appetizing hors d’oeuvres.

Interested in attending? You can request an invite by e-mailing LBiparty@lbi.com. We hope to see you there on June 9th!

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Big News! Kate Thorp Returns to Agency Biz to Lead LBi’s US Board

Online media mogul Kate Thorp has joined LBi’s US Board of Directors. Thorp will work closely with Frank Pedersen, CEO of LBi US, and Judith Carr, President of LBi US, to expand the global agency’s US footprint.

Read more…

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Hendrick’s Curiositorium Sparks Some Curiosity!

Stuart Elliott of The New York Times scribed a lovely piece about Hendrick’s gin and the brand’s Curiositorium in this week’s Campaign Spotlight. Co-president, Jason Klein and executive creative director, Cedric Devitt both contribute to the article.

The Hendrick’s work has certainly been an LBi team effort. Congratulations go out to everyone and enjoy the fruits of your labor!

The ‘Curious’ Case of Gin

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LBier Named Top Finalist in Ad Age Global Issue Cover Competition!

One of our incredible junior designers, Marc A. recently collaborated with fellow designer Malavika Mangeshkumar from @Radical Media to produce a cover design for Ad Age’s Global Issue Cover competition. They were named the top finalists and thier design is featured in the print and online editions this week and will be on display at Cannes next week!

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When asked to describe the design Marc said, “We expressed notion that today people all over the world, no matter their race or origin, are interacting with and consuming the same brands; in effect all looking similar in terms of their consumption of goods. (Can you name all 5 brands present in the composition?) This concept was visualized using an isometric perspective and bright flat color to emphasize that much of this interaction is occurring in the digital sphere.”

Check out the online article here.

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