The Latest

LBi Launches LBi Health

Posted by LBi July 13th, 2011

LBi, Global Marketing and Technology Agency, Launches LBi Health

LBi Health empowers brands to create “Connections that Matter”
with healthcare decision-makers

New York, NY, July 13, 2011 –LBi Health, an innovative, multichannel healthcare marketing and technology agency with roots in the digital world, is launching today to help healthcare clients thrive in an increasingly complex, customer-empowered marketing environment. The agency, which is part of global agency, LBi, is headquartered in New York and led by Managing Director, Gregg Fisher, who was previously Client Partner at LBi.

Healthcare has been an integral part of LBi’s history with over 15 years experience and long-standing, strategic partnerships with industry leaders including Bristol-Myers Squibb, Johnson & Johnson, Roche, AstraZeneca, WebMD and Massachusetts General Hospital.

“We’re extremely excited to launch LBi Health and expand the breadth of our healthcare capabilities” said Frank Pedersen, CEO of LBi US. “Gregg and his team are passionate, healthcare marketing innovators who understand how to build brands in a customer-empowered marketing environment.”

LBi Health was founded to create meaningful connections between healthcare brands and customers, including providers, patients and payors. The agency develops valuable content and service experiences, and integrates them across an increasing array of physical, digital, mobile and social channels.

“A tougher access environment and the explosion of new information channels and resources means healthcare marketers must shift their thinking to become more customer-focused,” Fisher said. “LBi Health is dedicated to creating “connections that matter” between health brands and customers. We specialize in building customer experiences that add value to brand and customer alike by strengthening health outcomes.”

LBi Health senior executives are pioneers in the digital, multi-channel, and relationship marketing fields, and have played leadership roles in shaping the evolution of customer-centric healthcare marketing.

Fisher, a leader in creating customer-centric digital innovations within the healthcare industry, launched one of the industry’s first professional CRM programs and one of the first successful DTC user-generated, content programs. Fisher also advised on the creation of a prototype of a professional health media business that was later sold to Medscape for $40 million.

In addition to Fisher, Mike Hartman will serve as LBi Health’s Group Creative Director and Tom Iannucci as Group Technical Director. Hartman joined LBi in 2010 and previously worked in digital creative leadership posts for WPP’s Chemistry/Grey and Digitas, while Iannucci previously was Senior Director of Information Technology for KnowledgePoint360, a global healthcare information and medical education firm.

Additional information about LBi Health can be found at www.lbi.com/health.

0 comments Add This

New Additions and Promotions at LBi!

Posted by Emily O August 19th, 2010

It has been a busy summer here at LBi! We are happy to announce a number of noteworthy additions and promotions within the New York office.

Christopher Enright, a 10-year veteran with the agency has been promoted to Chief Innovation Officer. He will continue to run all of the agency’s innovation projects and will be integral in growing out LBi’s Innovation Lab. Additionally, Taylor Noguera has been appointed US Director of Business Development.

Pete Johnson and Mike Hartman have recently joined our senior creative leadership as Group Creative Directors. Debby Chow, Director of CRM and Erin Keefe, Strategy Director, Health, have come in to help support the growing Strategy and Planning group.

The New York office has made 40+ new hires in the past couple of months with expansion coming from new business as well as growth within the current client portfolios and verticals.

For the full release and more information about Pete, Mike, Debby and Erin, please click here.

Tags: ,

0 comments Share

Pharma Eh?

Posted by Stephanie W March 26th, 2010

I think my job is pretty cool. In fact it’s VERY cool. I get to run around in the haunted Puck building, I have a diverse team of advertising specialists with years of experience, and its ‘ok’ for me to play with my iPhone. One happy ad girl right here.

However when I tell my peers (and by tell I mean brag) about my you-wish-you-had-my-awesome-job, the first thing they react to is what I am advertising.  Let’s run through a list of reactions I get after informing them my client is in the pharmaceuticals industry:

  • “So wait, like the commercials on TV with the couple holding hands in bathtubs?”
  • “Do you get prescription medication? And if not can you?”
  • “You’re one of the bad guys.”
  • “So your job isn’t like Mad Men?”
  • “I don’t get how that’s cool. So do you want to split a cab or take the subway?”

So here I am. Defending my honor, my career and my client. Pharma is Phantastic! (Ha-ha get it? See I knew I should have been a copywriter).

The healthcare industry has provided me a steady career in a turbulent economy. The challenge to create strategic, inspiring work is always there – especially while trying to get through a medical review process. We think on two levels: what our client and the FDA will go for.

Don’t think what we do is “sexy”?  I am proud to say we are developing an iPhone application for healthcare professionals, an eLearning platform, and have concepted some very unique tools for navigating a lengthy Prescribing Info.

So to all my pharma people – let’s band together and unite! We are cool! We are hip! And we know how to balance any ISI out there!

In good health,

Wiseman

Pharma Pic

0 comments Share

Connectivity

Posted by Thalika M March 2nd, 2010

Thalika traveled across 30 miles in 3 hours in 2005

Being at the intersection of digital and health means being creative and innovative, all for a cause.  While the sex appeal of mobile has grown along with its sophistication, it is the functional utility provided by mobile that is the real appeal.  I get to come to work and think about iPhone apps that can help people with HIV better understand and successfully manage their treatments.   In a therapeutic category that is unforgiving to missing a pill here or there, or not taking that pill correctly, this is a big deal.

Over the past few years, mobile has proven its place in the fight against HIV.  And not just in the uber-connected developed world, but in rural villages across developing countries that are hardest hit by the epidemic.  In Uganda, quizzes sent via text messages were used to spread awareness and understanding of HIV, with the call to action being to get tested.  In South Africa, text messages have been used for years to promote adherence to HIV treatment regimens among a patient population that is usually miles away from the nearest health clinic.  In India, rural health care workers are using mobile phones to record patient symptoms, order new HIV medicines, and download patient education materials.

I am most excited (perhaps selfishly) about the potential for using mobile in Cambodia, where my family is from, and where the prevalence of HIV is among the highest in Asia.  In the summer of 2005, I spent most nights sleeping under a mosquito net and most days walking only along paths identified as landmine-free in a rural province in northern Cambodia.  It took 3 hours to travel along a 30-mile dirt road.  We were teaching recently resettled families about sustainable agriculture, nutrition and sanitation.   Despite the fact that much of the country’s population was (and is still) struggling to meet basic needs, the mobile phone was ubiquitous.    I can only assume that the availability, and maybe even the sophistication, of mobile phones have improved significantly in the past 5 years.

And while I may not be directly involved in what could happen in Cambodia, I am definitely part of that movement through what I do here at LBi.

Tags: , ,

0 comments Share

Categories

what

Popular tags