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Reality Remade

Check out Sony Ericsson’s video project Xperia Studio, aimed at working with collaborators around the world to remake reality by pushing the limits of mobile technology.

From Xperia Studio:

“Xperia Studio invites people across the globe to test the limits of mobile technology. Not by making calls clearer or screens brighter, but by seeing how a phone can remake reality.

To that end, we partner with artists, intellectuals and boat-rockers from around the world. From collaborative artist collectives in Denmark to astrophysicists in New York— in each instance, we provide a phone and the means to document their work. They supply the result.”

Check out more videos from the Xperia Studio.

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New Additions and Promotions at LBi!

It has been a busy summer here at LBi! We are happy to announce a number of noteworthy additions and promotions within the New York office.

Christopher Enright, a 10-year veteran with the agency has been promoted to Chief Innovation Officer. He will continue to run all of the agency’s innovation projects and will be integral in growing out LBi’s Innovation Lab. Additionally, Taylor Noguera has been appointed US Director of Business Development.

Pete Johnson and Mike Hartman have recently joined our senior creative leadership as Group Creative Directors. Debby Chow, Director of CRM and Erin Keefe, Strategy Director, Health, have come in to help support the growing Strategy and Planning group.

The New York office has made 40+ new hires in the past couple of months with expansion coming from new business as well as growth within the current client portfolios and verticals.

For the full release and more information about Pete, Mike, Debby and Erin, please click here.

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LBi Gets The Horns

bullriding

Wednesday evening started off like any other Wednesday on the 7th floor creative office at LBi. Semi-finals in the Wii Tennis Tournament took place before everyone hopped on the north-bound 6 towards what Pete Johnson calls “the hipster bus” – the L train to Brooklyn. Our destination was The Gutter,  and as one Yelp reviewer rhymes about it – “Retro alley.  Lotsa booze. Gutter balls abound. I lose.”. So with drinks and balls in hand, a good time was to be had. Surprises of the evening included: a fair send-off for Nic Pescok as he took down our commander in chief Cedric, Emil throwing 30 frames of curve balls in a row (and his elbow living to tell about it), and Andrew Carlson talking a huge Detroit game, only to fail, then succeed after his “warmup” round by starting with a solid Turkey. That’s 3 strikes in a row to the non-Lebowski’s.

Everything seemed to be wrapping up, but I had a trick up my sleeve. Specifically one with horns. After sweet talking a couple of AD’s I convinced everyone to head down to Viva el Toro, a new spot in the ‘burg that thought the best addition to the already overly-hip area would be a mechanical bull. Drinks were ordered, waivers were signed, and the cowboy hat was passed around. I swear people spent more time on the mat then actually on the bull. Obvious props go to: Erica for not giving up and finally getting ON the bull, even if it only lasted for 5 seconds; Meg for capturing the heart and mind of the null operator who refused to make it go any faster than a walking donkey with asthma; and Cedric for actually doing it, even though he “rogue-peaced” shortly after hitting land again.

It’s a bummer that the nerds cough* nice folks upstairs don’t get to have as much fun as we do.

Til next time, buenos noche hombres.

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LBi Unveils Hendrick’s Curiositorium!

Just in time for the summer cocktail of choice, Hendrick’s and Tonic of course, LBi has launched a new global destination for the world-class gin. The Hendrick’s Curiositorium is a tribute to the small batch gin, made with the infusion of rose and cucumbers and carefully crafted botanicals. Believe me when I say, cucumbers have never delighted the web like this before! See for yourself at www.hendricksgin.com.

For more detailed information on the site, the inspiration, and the detailed work that went into this creation, read the full press release here.

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Hendrick’s Curiositorium Sparks Some Curiosity!

Stuart Elliott of The New York Times scribed a lovely piece about Hendrick’s gin and the brand’s Curiositorium in this week’s Campaign Spotlight. Co-president, Jason Klein and executive creative director, Cedric Devitt both contribute to the article.

The Hendrick’s work has certainly been an LBi team effort. Congratulations go out to everyone and enjoy the fruits of your labor!

The ‘Curious’ Case of Gin

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