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LBi & Americans Elect win SXSW People’s Choice Award

New York: Global marketing and technology agency LBi has been honored with the prestigious People’s Choice Award at SXSW in Austin Texas, the world renowned festival of technology, creativity and culture.

LBi was recognized last night for the online platform that the agency’s New York team designed and built in partnership with Americans Elect, a movement that harnesses the ubiquitous and collaborative nature of the web to empower the American people to nominate their own choice for president.

Americans Elect is holding the first-ever online presidential primary. Between now and June, every registered voter in America— regardless of party —is invited to sign up and help choose a third ticket for president. Following the online convention in June, the Americans Elect ticket will be on the 2012 ballot in all 50 states—and the American people will have directly nominated their choice for president for first time ever.

Joshua Levine, Chief Technology Officer, Americans Elect said: “This award confirms that Americans Elect is not just a growing political movement, but also a groundbreaking and innovative tech startup. We’re honored to be recognized alongside so many other companies at SXSW using technology to empower people and improve the world around us.”

The People’s Choice Award recognizes LBi’s unique ability to create digital platforms that add greater value and bring new possibilities to people’s lives.

Cedric Devitt, Executive Creative Director, LBi New York, said: “Winning the People’s Choice Award at SXSW Interactive is especially gratifying, as the platform is dedicated to giving people the power to choose in our political system like never before.”

In 2011, the People’s Choice Award was handed to collaborative online shopping website Groupon.

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Reality Remade

Check out Sony Ericsson’s video project Xperia Studio, aimed at working with collaborators around the world to remake reality by pushing the limits of mobile technology.

From Xperia Studio:

“Xperia Studio invites people across the globe to test the limits of mobile technology. Not by making calls clearer or screens brighter, but by seeing how a phone can remake reality.

To that end, we partner with artists, intellectuals and boat-rockers from around the world. From collaborative artist collectives in Denmark to astrophysicists in New York— in each instance, we provide a phone and the means to document their work. They supply the result.”

Check out more videos from the Xperia Studio.

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LBi Unveils Hendrick’s Curiositorium!

Just in time for the summer cocktail of choice, Hendrick’s and Tonic of course, LBi has launched a new global destination for the world-class gin. The Hendrick’s Curiositorium is a tribute to the small batch gin, made with the infusion of rose and cucumbers and carefully crafted botanicals. Believe me when I say, cucumbers have never delighted the web like this before! See for yourself at www.hendricksgin.com.

For more detailed information on the site, the inspiration, and the detailed work that went into this creation, read the full press release here.

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Judith Carr at Forrester Customer Experience Forum!

LBi Co-President, Judith Carr and MoneyGram VP Product Management, Rich Meszaros are speaking today at the Forrester Customer Experience Forum. Not only will they talk about the client/agency relationship but also the redesigned digital experience that launched earlier this year and the incredible results thus far.

To learn more about the presentation and the work, please read the full press release here.

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Hendrick’s Curiositorium Sparks Some Curiosity!

Stuart Elliott of The New York Times scribed a lovely piece about Hendrick’s gin and the brand’s Curiositorium in this week’s Campaign Spotlight. Co-president, Jason Klein and executive creative director, Cedric Devitt both contribute to the article.

The Hendrick’s work has certainly been an LBi team effort. Congratulations go out to everyone and enjoy the fruits of your labor!

The ‘Curious’ Case of Gin

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