Cedric Devitt 

Executive Creative Director

Posted by LBi February 26th, 2010

Cedric Devitt is Executive Creative Director at LBi where he leads the agency’s creative department and drives conceptual thinking for the agency’s flagship clients. Integrating the best-in class creative departments from LBi Special Ops Media and LBi Icon Nicholson, Cedric works to capitalize on the expertise from each agency growing out the unique US offering and developing the AOR portfolio for the agency. He works closely with LBi CCO Chris Clarke to ensure creative consistency across the global group.

Prior to joining LBi, Cedric was Creative Director at Tribal DDB, where he helped lead the agency’s creative vision. Joining the agency in 2001 with only a small creative offering, he spent the next nine years aiding in the expansion of the department, keeping up with the ever-changing consumer and spear-heading some of the agency’s first fully integrated campaigns. He has also spent time at Grey Advertising and Berlin Cameron Doyle. His expansive portfolio includes work for clients such as Best Buy, Guinness, Hershey’s, H&R Block, Jose Cuervo, Kettle  One, Neutrogena, Phillips, Sony and Sallie Mae.

His work has been honored at numerous award shows in the US and abroad, including: The One Show, NY Festivals, MIXX awards and the Cannes Short List. In his spare time, he co-founded the US Air Guitar Championships and produced Air Guitar Nation, a critically-acclaimed feature documentary about the rise of competitive air guitar.

Born and raised in Dublin, Ireland, Cedric attended Trinity College. Unable to find work as an apprentice historian after graduation, he decided to head to New York, where he worked as a doorman on the Upper East Side. Lacking the required people skills, he naturally made his way into advertising after a few night classes at SVA.

Tags:

Who we are

  • Judith Carr

    President, Managing Director

    As President of LBi in the US and Managing Director of the New York flagship, Judith leads the agency's Client Services, Strategy & Planning and HR departments. In addition to this, she is responsible for developing and building out key client relationships within the creative and strategic service offerings and integrating the disciplines throughout the agency.

    Read More >

  • Richard Tan

    Chief Operating Officer,

    LBi US

    Richard is responsible for creating and managing the operating framework that allows the brands and creative forces within LBi US to come alive. He oversees the finance, operations, project management, HR, IT and Office Services functions, which form the backbone of our organization. As part of the Senior Management team for LBi Group, Richard is also part of the team responsible for shaping the global operational direction for LBi across the various offices.

    Read More >

  • Cedric Devitt

    Executive

    Creative Director

    Cedric Devitt is Executive Creative Director at LBi where he leads the agency's creative department and drives conceptual thinking for the agency's flagship clients. Integrating the best-in class creative departments from LBi Special Ops Media and LBi Icon Nicholson, Cedric works to capitalize on the expertise from each agency growing out the unique US offering and developing the AOR portfolio for the agency. He works closely with LBi CCO Chris Clarke to ensure creative consistency across the global group.

    Read More >

  • Jonathan Isaac

    Global Head of Planning

    As Global Head of Planning for LBi, Jonathan Isaac is responsible for overseeing the expansion and integration of the strategy and planning service offering throughout LBi's robust global network. Jonathan is based out of LBi's US Headquarters in New York but travels throughout LBi Group offices to ensure that the agency's work as a whole is insightful, innovative, and integrated throughout all creative disciplines.

    Read More >

  • Paolo Yuvienco

    Director of Technology,

    LBi

    Since 2004, Paolo has been responsible for leading the technical design and implementation of cutting-edge, rich Internet applications for a number of major clients at LBi IconNicholson. He has more than 12 years of experience in software development with a concentration in service-oriented architectures and Web-based applications.

    Read More >

  • Paul Beck

    Global Head of Audiences &

    Engagement

    Paul Beck is a consumer engagement and content visionary. With a history steeped in engaging both business and consumer audiences, his unique expertise in brand, relationship and product building has driven breakout success within many brands he served.

    Read More >

  • Gregg Fisher

    Managing Director,

    LBi Health

    Gregg Fisher is the Managing Director of LBi Health where he oversees all agency functions across the US network, and drives LBi Health's international expansion. Gregg founded a healthcare practice at LBi in 2002, which later launched as LBi Health during summer 2011.

    Read More >

  • Omino Gardezi

    CEO and Managing Director,

    LBiSyrup

    Upon partnering with Co-Founder Jakob Daschek in 2002, Gardezi was instrumental in the strategic evolution of the business from a digital offering to a full service communications shop with clients in all parts of the world.

    Read More >

  • Matt Britton

    CEO

    Mr. Youth

    Matt Britton is known throughout the advertising industry as an expert in marketing to Millennials, a new breed of consumer completely adept at tuning out and avoiding traditional media. Matt currently serves as founder and CEO of New York-based Mr Youth—a social marketing agency focusing on word-of-mouth, social interactive and experiential marketing.

    Read More >