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The Challenge
Founded in 1811, Mass General Hospital is the second-oldest hospital in America. It has consistently been ranked among the top five hospitals in the nation and was recently designated a Magnet hospital—the highest honor for nursing excellence awarded by the American Nurses Credentialing Center.
By all accounts it has had a long and prestigious heritage. However, Mass General’s extremely broad and deep range of services, combined with a decentralized web publishing process, had led to a web presence that no longer represented a coherent expression of Mass General Hospital.
The Work
Our team performed a ground-up website redesign. We paid particular attention to preserving Mass General’s heritage, and promoting their continued leadership in standard-setting medical care. Using best-in-class user experience design and editorial standards we seamlessly incorporated 50,000 discreet web pages across 25 different centers of excellence and departments into one coherent site. We also developed a centralized, automated publishing process and deployed a new Interwoven CMS.
The Outcome
Launched in January 2009, the new website has been a tremendous success, leading to several more engagements with Mass General. Over 15,000 pages in multiple departments brought under one pleasing, useful and award-winning user experience.
To find out more about LBi Health, please visit our site.