As Global Head of Planning for LBi, Jonathan Isaac is responsible for overseeing the expansion and integration of the strategy and planning service offering throughout LBi’s robust global network. Jonathan is based out of LBi’s US Headquarters in New York but travels throughout LBi Group offices to ensure that the agency’s work as a whole is insightful, innovative, and integrated throughout all creative disciplines.
Prior to joining LBi, Jonathan was Strategy Director at Anomaly in New York, working with established clients like Motorola, Coca Cola and Disney while also developing Anomaly’s own brand and business concepts. Before Anomaly, he was Global Planning Director for the HP computer business at Goodby Silverstein and Partners in San Francisco where he led the multi-media, multi-layered, highly effective and highly awarded The Computer Is Personal Again campaign.
Before moving to San Francisco, Jonathan was one of the founders of the still thriving Audience Planning department at the BBC in London where he helped build relevant and sustainable brands within the fast-changing broadcast market. Jonathan experienced the dot com craze as Head of Marketing for Stewed.com, a short-lived community site centered on touring bands. He began his career at JWT London.
Originally from London, Jonathan is a graduate of St. Catherine’s College at Oxford. He also has a Sound Engineering diploma and recently completed a film production course. He is an avid traveler, an obsessive music fan and a terrible guitar player.
Tags: Staff