About LBi

LBi is a global marketing and technology agency blending strategic, creative, media and technical expertise to build business value. We help companies of all shapes and sizes decide what's next for their business — and then we take them there.

Along with our media arm bigmouthmedia we define and execute transformational digital strategies for our clients. Across our 29 offices in 16 countries, there are more than 1,800 digital specialists collaborating with brands to enrich people's lives via service design, branded content, mobile, CRM and social media. We also set the pace in digital display, search affiliate marketing, usability and analytics.

There are many things that make LBi unique but if we had to choose one it would be our ability to bring together diverse teams of experts to suit any brief. We call this blending, and it's the reason why all types of organizations — from famous global business to disruptive start-ups — choose LBi to help make their brands desirable wherever, whenever and however people choose to engage with them.


"LBi is a global marketing and technology agency blending strategic, creative, media and technical expertise to build business value."


Digital Journey

We believe that in this always-on, hyper-connected digital world in which we live, the relationship between people and brands is constantly changing.

Today's customers expect more from brands than ever before. They look behind promises, seeking out content and services that makes those promises real. They expect constant innovation from the brands in their lives, rewarding those that deliver and punishing those that don't.

This is why we believe businesses need a special kind of agency to partner with them. One that has the strategic, creative, media and technology credentials to help them realise their digital future.

We're expert at navigating the digital landscape to help add value, richness and fun to people's lives in a way that makes brands irresistible.

We work with all types of organizations — from famous global brands to disruptive start-ups; from healthcare giants to entertainment firms; from those still plugging in their computers to those at the bleeding edge of technology. But what unifies all of our clients is a belief that mastering digital content and services is essential to success.

Doing all this stuff is difficult and it takes a special culture and skillset to get it right. We call it blending and it's central to everything we do.


"Blending is all about orchestrating contributions from people across a wide range of disciplines to create exceptional things that are greater than the sum of their constituent parts."

 
We believe we're better than anyone else at blending best-in-class strategy, creativity, media and technology across a range of channels including social media, mobile, CRM, content, search and experience architecture.

Our blended teams give us a unique ability to define, create, distribute and measure our clients' services, content, behavior and communications.

And we work hard to foster a culture that respects a huge range of perspectives and possibilities, where great ideas can come from anywhere.

At LBi, we're incredibly proud of our heritage, which lies in the pioneering early years of digital communications. Lost Boys, IconMediaLab, Framfab, Oyster, Wheel, Syrup, Special Ops, bigmouthmedia, and Mr. Youth have all brought their own areas of expertise from creativity to consulting and media. The result is a vertically integrated marketing and technology agency with innovation at its heart and management teams in each market whose understanding of digital surpasses that of perhaps any other company.


Who we are

  • Judith Carr

    President, Managing Director

    As President of LBi in the US and Managing Director of the New York flagship, Judith leads the agency's Client Services, Strategy & Planning and HR departments. In addition to this, she is responsible for developing and building out key client relationships within the creative and strategic service offerings and integrating the disciplines throughout the agency.

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  • Richard Tan

    Chief Operating Officer,

    LBi US

    Richard is responsible for creating and managing the operating framework that allows the brands and creative forces within LBi US to come alive. He oversees the finance, operations, project management, HR, IT and Office Services functions, which form the backbone of our organization. As part of the Senior Management team for LBi Group, Richard is also part of the team responsible for shaping the global operational direction for LBi across the various offices.

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  • Cedric Devitt

    Executive

    Creative Director

    Cedric Devitt is Executive Creative Director at LBi where he leads the agency's creative department and drives conceptual thinking for the agency's flagship clients. Integrating the best-in class creative departments from LBi Special Ops Media and LBi Icon Nicholson, Cedric works to capitalize on the expertise from each agency growing out the unique US offering and developing the AOR portfolio for the agency. He works closely with LBi CCO Chris Clarke to ensure creative consistency across the global group.

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  • Jonathan Isaac

    Global Head of Planning

    As Global Head of Planning for LBi, Jonathan Isaac is responsible for overseeing the expansion and integration of the strategy and planning service offering throughout LBi's robust global network. Jonathan is based out of LBi's US Headquarters in New York but travels throughout LBi Group offices to ensure that the agency's work as a whole is insightful, innovative, and integrated throughout all creative disciplines.

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  • Paolo Yuvienco

    Director of Technology,

    LBi

    Since 2004, Paolo has been responsible for leading the technical design and implementation of cutting-edge, rich Internet applications for a number of major clients at LBi IconNicholson. He has more than 12 years of experience in software development with a concentration in service-oriented architectures and Web-based applications.

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  • Paul Beck

    Global Head of Audiences &

    Engagement

    Paul Beck is a consumer engagement and content visionary. With a history steeped in engaging both business and consumer audiences, his unique expertise in brand, relationship and product building has driven breakout success within many brands he served.

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  • Gregg Fisher

    Managing Director,

    LBi Health

    Gregg Fisher is the Managing Director of LBi Health where he oversees all agency functions across the US network, and drives LBi Health's international expansion. Gregg founded a healthcare practice at LBi in 2002, which later launched as LBi Health during summer 2011.

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  • Omino Gardezi

    CEO and Managing Director,

    LBiSyrup

    Upon partnering with Co-Founder Jakob Daschek in 2002, Gardezi was instrumental in the strategic evolution of the business from a digital offering to a full service communications shop with clients in all parts of the world.

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  • Matt Britton

    CEO

    Mr. Youth

    Matt Britton is known throughout the advertising industry as an expert in marketing to Millennials, a new breed of consumer completely adept at tuning out and avoiding traditional media. Matt currently serves as founder and CEO of New York-based Mr Youth—a social marketing agency focusing on word-of-mouth, social interactive and experiential marketing.

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