LBi named Agency of the Year by Marketing magazine

Agency recognised for focus on digital transformation, strong culture and outstanding creative work

London: Global marketing and technology agency LBi was today announced as Marketing magazine’s Digital Agency of the Year.

LBi fought off strong competition from other leading digital agencies, including AKQA, Jam, Glue Isobar and R/GA London, to take the coveted title.

The agency was singled out by the judges for its focus on digital transformation and ability to push boundaries for clients, as well as its strong culture and outstanding creative work.

In 2012, the agency pitched for and won a number of leading brands in a variety of vertical sectors. New clients this year included Asda, Cunard, Dyson, Honda, The Guardian, Microsoft Internet Explorer and Invesco Perpetual. These new partnerships contributed more that £7m to LBi’s growing revenue in 2012. The agency also generated over £21m in growth from existing clients including Lloyds TSB, Skype and Virgin Atlantic Airways.

Standout campaigns of 2012 include ‘The Random Adventures of Brandon Generator’ for Microsoft Internet Explorer, ‘Choose Interesting’ for Grolsch, and ‘Xperia Studio’ for Sony Xperia.

Anil Pillai, UK Chief Executive at LBi said: “What we’ve set out to do at LBi is to create a place like no other, so it’s particularly gratifying that Marketing has recognised the special culture we have. I’d like to thank all of my LBi colleagues for their contribution to this amazing accolade, and for helping to make LBi such a remarkable and unique place to work.”

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About LBi
LBi is a global marketing and technology agency, expert at blending strategic, creative, media and technical expertise to build business value. We help companies of all shapes and sizes decide what’s next for their business - and then we take them there. We define and execute transformational digital strategies for clients including Coca-Cola E.ON, Lloyds TSB, Play.com, and Virgin Atlantic.

Across our 32 offices in 17 countries, there are more than 2,200 digital specialists collaborating with brands to enrich people’s lives via service design, branded content, mobile, CRM and social media. We also set the pace in digital display, search, affiliate marketing, usability and analytics. 

There are many things that make LBi unique, but if we had to choose one it would be our ability to bring together diverse teams of experts to suit any brief. We call this blending, and it’s the reason why all types of organisations – from famous global businesses to disruptive start-ups – choose LBi to help make their brands desirable wherever, whenever and however people choose to engage with them.