LBi launches “Cool unicorn, bruv” film to celebrate Agency of the Year win
- Unicorn is symbolic of LBi's ability to transform businesses of all shapes and sizes
London: Global marketing and technology agency LBi has created a special unicorn-themed film to celebrate being named Agency of the Year by Marketing magazine last week.
The short film, which was directed by Ninian Doff through Pulse Films, was shot outside LBi’s Brick Lane offices. It features two urban youths discussing a new bicycle. One youth is boasting about the bike’s features, when suddenly their friend appears with an entirely different mode of transport – a unicorn. Suddenly the bike doesn’t look quite so cool.
The unicorn is symbolic of LBi’s never-ending quest for digital mastery and ability to transform businesses of all shapes and sizes. It’s not the first time the mythical creature has been spotted on Brick Lane. It also appeared in a film with LBi’s Chief Creative Officer Chris Clarke last year.
LBi fought off strong competition from other leading digital agencies, including AKQA, Jam, Glue Isobar and R/GA London, to take the coveted title of Marketing’s Digital Agency of the Year.
The agency was singled out by the judges for its focus on digital transformation and ability to push boundaries for clients, as well as its strong culture and outstanding creative work.
Simon Gill, Executive Creative Director at LBi said: “As 2012 draws to a close, it gives us great pleasure to go out with a rainbow coloured bang. We unlock the power of the unicorn to deliver the ‘real magic’ needed for successful digital transformation. So it seemed natural we gave it a starring role and a chance to extol a few of its legendary virtues, in celebrating our Digital Agency of the Year triumph.
On a personal note, I'd like to say that I'm very fortunate to work with such a bunch of talented creators and technical wizards, who collectively harness the power of the horn each and every day. Keep on dreaming.”