LBi appoints Michele Chang-McGrath as Head of Research

- appointment signals strong commitment to developing customer insight programme to help drive growth for clients

London: Global marketing and technology agency LBi has appointed Michele Chang-McGrath as its new Head of Research.

The role will see Chang-McGrath assume responsibility for LBi’s well-established research team, whilst simultaneously developing a new proposition aimed at helping build business value for clients.

Initially, Chang-McGrath will kick-off a series of research initiatives focused on understanding emerging digital behaviours in mobile, ecommerce and online content.   

Prior to joining LBi, Chang-McGrath was a partner at international innovation and strategy consultancy ReD Associates in Copenhagen, where she developed consumer insight and market analysis for a range of blue-chip clients including Samsung, Intel, Sony, Vodafone, Orange, Adidas, Lego and Pernod Ricard. Before this, she spent three years as a senior research scientist in the R&D team at Intel in the US.

Anil Pillai, UK CEO of LBi said: “We are delighted to be welcoming Michele into the LBi family. Her experience will help us become even better at understanding the desires and motivations of today’s tech-savvy consumers so we can help our clients realise their digital ambitions.”

Michele Chang-McGrath, Head of Research at LBi, said: “I’m really excited about developing LBi’s research agenda, putting research and customer insight at the heart of our offering. I’m looking forward to examining emerging digital behaviours so that we can help our clients to better understand What’s Next.”

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Julia Conroy
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