LBi appoints JWT’s Greg Georgiades as client partner
- appointment reflects the increasingly complex nature of client briefs from growing roster of blue-chip brands
London: Global marketing and technology agency LBi has appointed Greg Georgiades as its new UK Client Partner. Greg comes to LBi from ad agency, JWT, where he held the position of regional business director for Middle East and Africa on Nokia.
Based in Johannesburg, Greg championed the high level regional strategy for multi-agency and multi-discipline integrated campaign development, and oversaw the operational management of two Nokia regional hub teams and 12 offices responsible for 21 markets throughout the region.
Greg's appointment reflects the agency's ongoing commitment to seeking out people with a diverse range of skills, including talent from above-the-line agencies, to respond to the increasingly sophisticated nature of client briefs.
At LBi, Greg will be heading up client relationships on flagship accounts such as Asda, RBS and E.ON. Greg's role will see him take an active role in creating business value for new and existing clients by blending strategic, creative, media and technical expertise.
Anil Pillai, CEO LBi UK, said: "Greg was the standout candidate for this role, with his mix of maturity, confidence, client skills and commerciality. He also has a real hunger for digital. Thanks again, Adland, for creating such great talent."
Greg Georgiades, Client Partner at LBi said: "LBi's blended approach gives the agency and its clients a real competitive edge. I'm looking forward to working in partnership with our clients to effect transformations for their businesses."
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