Honda selects LBi to revamp its pan-European digital presence

appointment will see LBi re-imagine the motor manufacturer’s digital future

London: Honda Motor Europe has appointed global marketing and technology agency LBi to revamp its online customer experience across multiple European territories.

Following a competitive pitch process, the agency has been selected to relaunch Honda’s online presence in 22 markets across Europe. LBi’s unique blend of strategy, creativity, technology and user-experience will be harnessed to deliver a state-of-the-art customer engagement platform that will help equip Honda for its digital future.

The twelve-month strategic partnership will see LBi and Honda’s teams work in close collaboration to devise and implement a user-centric, technologically advanced and visually stunning digital experience that will allow customers to engage with the Honda product range spanning cars, motorbikes and power equipment.

The customer engagement platform will feature a number of next generation digital tools aimed at engaging and empowering consumers in the decision-making cycle.

Jon Gibson, European Digital Marketing Manager at Honda, said: ”LBi outshone the competition with their clear and inspiring vision of how we can best harness digital channels to build business value. LBi’s track record of delivery is exemplary and we look forward to our working partnership.”

 Anil Pillai, UK Chief Executive of LBi, added: “We’re incredibly excited to be embarking on this journey with Honda, not least because culturally there is a incredibly strong fit between our two organisations.

The team at LBi have done a fantastic job of aligning our strategic goals to deliver the best possible outcome for Honda.”