/What we do

The explosive growth of social media means most of our clients now recognise the need to create, distribute and measure shareable brand content – not just in campaign lifecycles, but all the time. We’ve optimised our agency to help clients do this and accurately measure the impact on business results. Put simply, we connect storytelling to data.

Creation

We develop big and small creative ideas for our clients. We make content, tools and functionality for brands in all forms: from films, to ads, infographics, to new products and services. Our work is technically innovative and intrinsically ‘social by design.’

Distribution

We design and build ‘owned’ digital platforms for our clients, from large transactional websites to mobile apps and services, planning and buying digital media along the way. We’re experts in SEO, PPC, affiliate marketing, usability and multi-signal search. And we have deep expertise in making sure the benefits of social distribution are harnessed across all our activity.

Measurement

We have a sophisticated platform for measuring the impact of digital activity on business results. We believe passionately that our clients must leverage the power of communities, and we have tools to help them do this. All activity should be connected to the customer, and our Customer Strategy offering is designed to ensure digital investment results in long-term value for our clients.

Change

Social media has put huge pressure on our clients. We recognise that it’s sometimes just not possible for them to execute the strategies we put forward without undergoing organisational change. For this reason we’ve launched a change practice to help create future-proofed companies.

Blending is central to everything we do at LBi.

It allows us to take ideas from strategy and concept to launch and evaluation – as quickly and effectively as possible.

Blending is all about casting the right people for the challenge; creatives, technologists, strategists, user-experience architects, CRM consultants, media specialists and film producers.

The perfect blend takes our clients further and faster on their digital journey, delighting customers on the way.

Our services include

Design & Build

We just love building things from the ground up. It’s in our DNA. We’ve engineered all kinds of wonderful websites – content-rich and fully-transactional – for some of the biggest brands on the planet.

Affiliate marketing

We think of affiliates as a virtual third-party sales force. If managed properly affiliates can help drive acquisitions that simply would not be possible through direct channels, branded SEO or PPC campaigns.

Creative

Our creative geniuses spend their time conjuring up sparkling concepts and beautifully crafted visual designs that tell brand stories with words, pictures and moving images.

Branded Content

Sometimes you need something special done and you need it now. Our production crews can capture it on film or audio – managing all aspects of the shoot along the way.

Content

As master storytellers we’re skilled in creating the content your customers want, whether it’s written, animated, photographed or filmed.

User Experience

We live and breathe the end-to-end customer journey and our user experience architects can specify exactly which devices and channels your customers will encounter along the way.

Mobile

We have the skills to help brands master the mobile devices that power our daily lives. We’ve been devising mobile strategy, building sites and creating apps for yonks.

Social Media

We believe that all media is social media. In fact, social media is at the heart of everything we do. That's why we don't have a social media department, but have instead integrated social media experts into all our disciplines from strategy to creative, technology, media and analytics.

CRM

We have whole teams dedicated to helping you manage meaningful, on-going conversations with your customers.

Managed services

You can call us 24/7 for anything to do with hosting or the management of hosted services. We live and breathe this stuff.

Analytics

If you want data on how a particular website or campaign is performing, or if you need to know what the data you already have really means, then our analytics experts are here to help.

SEO

We approach SEO alongside social media and PPC as part of a multi-signal, blended strategy. We’re one of the few agencies able to provide SEO expertise in the US, all major European markets, Australia and UAE.

PPC

Successful Pay Per Click campaigns offer amazing brand-building opportunities as well as direct sales. It takes a matter of hours to set up PPC ads. That gives you a rapid response medium – and a measurable one too.

User Research

When you need to know exactly how your customers will interact with your brand and services, this is the team you call.

Social Business Design

Our Social Business Design practice helps businesses of all shapes and sizes get to grips with the challenges and opportunities presented by the ever-changing digital landscape.

Media Planning and Buying

Our services include planning, buying and optimising digital media campaigns. We also integrate media targeting with creative messaging to deliver the maximum response. Testing and learning on an on-going basis helps us create messages that your customers respond to.

Technology

No one is better at figuring out the perfect technology for a particular project – whether it’s front-end development or back-end integration with any device or channel imaginable. We offer a full menu of interactive tech delights, frameworks, and database and vendor technologies.

What's Next...

Our restless desire for innovation means that we’ve always got an eye on the future and we’re constantly asking What’s Next? This means that we’re continually launching new services to help you stay ahead of the game. Watch this space!