To create a high-end fashion social shopping experience - and get people talking about Motilo.
The only luxury fashion platform where consumers connect with friends and shop together in real time. The 'canvas' lets shoppers connect via video chat and collaboratively tweak their look, before sharing it with the Motilo community or social networks. Fashion influencers including Anna Dello Russo promote trends and give style advice. To make it work as intended, we used the latest HTML5, CSS3 and jQuery goodness, delivering rich interface controls.
Motilo has engaged a loyal audience that’s creating looks, sharing ideas and talking about the range – with none of the snobbery sometimes associated with high fashion. And LBi? We picked up a prestigious Guardian MEGA Award in the Best New Website category.