Zwitsal is the Netherlands’ number one brand in baby care – but it inspires affection in beyond its young audience. On Hyves, the biggest social networking site in the Netherlands, the brand has more than 300,000 fans. And it wanted a Zwitsal perfume.
Responding to demand from fans of Zwitsal’s products, we introduced a fragrance for grown ups – exclusively through Hyves. We called upon fans to become the new face of Eau de Zwitsal and developed an application that worked like an online photo shoot. The ensuing images appeared on users’ profiles and acted as long-standing advertising in their albums.
The bottles flew off the shelves. Over 270,000 people have seen our Hyvers’ campaigns, with more than 12,000 fragrant fans appearing in the online photoshoot. Eau de Zwitsal has been the number one perfume in The Netherlands since launch.