Inspire more people to swim. And swim better.
Speedo Pace Club – a multi-faceted website and mobile phone application, designed to motivate, inspire and engage swimmers. It marks Speedo’s largest digital initiative to date, taking the iconic swim brand from the pool deck and plunging it into the digital space. Through premium video content, informative editorial, social activation and training modules, Speedo Pace Club encourages swimmers of all levels to share times, train harder and maximise their workouts – building a thriving online community around the premier brand in swimming.
Speedo was thrilled with the high level of interaction with customers, and is using the Pace Club project as the benchmark its future digital initiatives will be judged by.