We needed to introduce Sony Xperia phones to a larger audience, without getting bogged down in feature-wars over things like mega-pixels and battery life.
Xperia Studio: an ongoing digital collaboration with artists, intellectuals, coders, gamers and technologists from around the world, seeking to test the limits of mobile technology. Together, we’ve created top-tier branded content - videos, apps, music and more – that truly delivers on the brand mantra of ‘Reality Remade’. Collaborators were handpicked to ensure content would launch with a built-in audience – one that was genuinely interested in each release, and eager to share it.
After just a few months, Xperia Studio has nearly six million fans on Facebook – genuine popularity that helped the project win the People’s Voice Award in the Integrated Mobile Experience category of the 2012 Webby Awards. The associated Android apps have been downloaded over 29,000 times, while the various executions have enjoyed plentiful coverage on influential sites like Wired, Gizmodo, Engadget, Mashable, and ESPN