We needed to create Europe’s most innovative, friendly and easy to use online bank, going beyond Internet banking as we know it today to make it possible for customers to perform all banking activities without going into branch. An especially tough challenge in Turkey, where consumer banking is still based on face-to-face contact.
Exploiting the uniqueness of Garanti's technical structure – where all customer information resides in one place - we delivered an innovative, fully authenticated online banking site.
Using emerging technology, we created a high-speed application with real time, desktop-like responsiveness. It’s multi-device, easy to use and runs without plug-ins that can introduce security vulnerabilities. Even with its rich visual design, online banking with Garanti is now faster than ever.
The numbers speak for themselves - a 20% increase in page views overall and a 14% increase in page views per visit. The introduction of life-stage banking drove a 200% increase in click-through on hub pages, by grouping and communicating products and services around key decision points in a customer’s life.