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LBi and Service2Media to deliver mobile apps
LBi to integrate Service2Media’s App Lifecycle Platform into its portfolio of mobile services and digital services
London / Amersfoort: Global marketing and technology agency LBi has signed a partnership deal with Service2Media, leading provider of advanced app solutions for mobile devices.
The deal will see LBi integrate the Service2Media App Lifecycle Platform into its growing portfolio of mobile services and digital technologies. The move will allow LBi to rapidly develop and distribute mobile apps on behalf of its portfolio of big-brand clients including Coca-Cola, SAB Miller and Sony Ericsson.
The App Lifecycle Platform is device agnostic meaning that mobile apps only need to be created once for use across multiple platforms. The App LifeCycle Platform automates the development process to output the same app for any mobile or tablet device (iPhone, Blackberry, Android, J2ME/Symbian, Windows Phone 7 and HTML5) giving LBi and its clients a cost effective, cross-platform route to market for mobile applications. The platform has been used to develop and maintain apps for international clients including, CNN, Al Jazeera and Rabobank.
By reciprocal arrangement, as Service2Media expands globally into regions such as Middle East and USA, LBi will combine and share professional consulting capabilities and sales resources to extend each business’s reach in to local markets. Initially going live in the UK, US and Dubai, the Service2Media App Lifecycle Platform will be rolled out across LBi’s global network of agencies.
Ilicco Elia, Head of Mobile at LBi, said: “We are excited to be able to integrate Service2Media’s App Lifecycle Platform into our offering giving us the ability to efficiently deliver cross platform applications.“
Geert Kolthof, CEO of Service2Media, said: “We are excited about this partnership, which help us to grow our global footprint. Our complementary offerings make this a valuable deal for both parties and our mutual customers.”
ENDS
About LBi
LBi is a global marketing and technology agency, expert at blending strategic, creative, media and technical expertise to build business value. We help companies of all shapes and sizes decide what’s next for their business – and then we take them there. Along with our media arm bigmouthmedia we define and execute transformational digital strategies for clients including BT, Coca-Cola E.ON, Lloyds TSB, Play.com, SAB Miller and Virgin Atlantic. Across our 27 offices in 16 countries, there are more than 2000 digital specialists collaborating with brands to enrich people’s lives via service design, branded content, mobile, CRM and social media. We also set the pace in digital display, search, affiliate marketing, usability and analytics. There are many things that make LBi unique, but if we had to choose one it would be our ability to bring together diverse teams of experts to suit any brief. We call this blending, and it’s the reason why all types of organisations – from famous global businesses to disruptive start-ups – choose LBi to help make their brands desirable wherever, whenever and however people choose to engage with them.
About Service2Media
Service2Media is the leading provider of Advanced App Solutions for smart phones, tablets and an unbounded range of emerging devices, supporting native runtimes for iOS, Android, BlackBerry, J2ME, and Windows Phone 7, as well as HTML5 and Hybrid deployments.
With our App Lifecycle Platform & App Centers we overcome the challenges of our corporate partners to:
• Design Apps Once
• Deploy Apps on Multiple Devices
• Evolve Apps throughout their Life
Today Service2Media partners with some of the most innovative corporations worldwide, such as TURNER/ CNN, Rabobank, Al Jazeera, Abu Dabi Media Company, Liberty Global/ UPC and Reed Elsevier to deliver exceptional mission critical and engaging apps that drive core business and excite customers.
Currently Service2Media has offices in the Netherlands, UK, Spain, UAE and USA.
For media inquiries, please contact:
Gareth Jones, Brand Engagement Director, LBi
Tel: +44 (0)207 063 6263
E-mail: gareth.jones@lbi.com
Freek Janssen, LEWIS PR
Tel: +31402354600
E-mail: freek.janssen@lewispr.com
Nathan Kotek, VP Marketing & Analyst Relations, Service2Media
Tel: +31633046125
E-mail: nkotek@service2media.com
Tags: app lifecycle platform, apps, Ilicco Elia, mobile, mobile agency, service2media
