LBi International

LBi UK promotes Anil Pillai to UK CEO

Posted by Imogen Thacker January 12th, 2011

Anil Pillai, currently UK Managing Director, has been promoted to the role of UK Chief Executive. He will drive the expansion of LBi’s UK operation, working to define and execute digital strategies for clients including BT, Lloyds TSB and Ericsson.

Throughout 2011 Pillai will strengthen LBi’s UK management team with a series of high-profile hires. He will also be responsible for taking the agency’s blended full-service offering to new UK clients.

Ewen Sturgeon, Chief Executive EMEA said: “Anil has been doing an amazing job of leading the agency to new heights in terms of the clients we have won and the work we are now producing. He thoroughly deserves his promotion and I am looking forward to continuing to work with him to further develop LBi in the UK.”

Pillai added: “LBi has been on an exciting journey over the last few years and the momentum with which we are entering 2011 is staggering. It’s great to be taking over as UK Chief Executive at a time when LBi’s creative and strategic offering is reaching critical mass.”

Sturgeon has been LBi’s UK and EMEA Chief Executive since 2007 when the agency was formed following the merger of LBi Icon and Framfab. Prior to that he was Managing Director of Wheel.

Pillai has been UK Managing Director since the creation of LBi three years ago in the UK. Prior to that he was Client Partner at Framfab, and before that Sales Director at Oyster Partners.

Additionally, the reorganisation will see Bigmouthmedia UK Managing Director Phil Gripton take on the newly created role of Managing Director of both LBi UK and Bigmouthmedia UK. LBi and Bigmouthmedia merged last year to provide brands with digital marketing, consulting and technology services in multiple international territories. Gripton joined Bigmouthmedia UK in September 2009. Prior to that he was Director of Partners at Cable & Wireless.

http://www.campaignlive.co.uk/news/1048932/LBi-promotes-Anil-Pillai-UK-CEO

Tags: Anil Pillai, BT, Ericsson, Ewen Sturgeon, LBi London, LBi UK

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LBi London is #1 in Top 100 Marketing Agencies League Table

Posted by Imogen Thacker October 25th, 2010

LBi has topped the NMA Top 100 Interactive Marketing Agencies 2010 guide to become the UK’s NUMBER ONE DIGITAL MARKETING AGENCY second year running www.lbi.co.uk.

Founded in 1995 LBi currently employs almost 500 digital specialists in the UK and provides marketing and technology solutions to a range of quality clients including BT, M&S, Virgin Atlantic, Electrolux, Etihad, Unilever, Lloyds Banking Group, Barclays and E.on.

This year, LBi has expanded its media offering by merging with leading search specialist, bigmouthmedia, to make LBi the largest digital marketing and technology agency in Europe. Bigmouthmedia clients include BT, British Airways, Europcar, Fujitsu and Radisson.

Highlights for LBi in the past 12 months include winning some amazing accounts including E.ON , the UK’s leading power and gas companies, Virgin Atlantic, Ericsson and Comparethemarket.com.  Bigmouthmedia wins include Standard Life, Littlewoods Europe, Habitat , Dyson, and Radisson

LBi has also made several key hires during the past year including Andrew Pinkess as Director of Strategy, Glenn Jones, as Client Partner and Phil Gripton, as UK MD of bigmouthmedia.   And the infamous industry event of the year, the ‘LBi Rave’, is set to have its second succession mash at the LBi London Brick Lane offices, on Thursday 2^nd December.

Anil Pillai, MD, LBi UK says: “2010 has exceeded all of our expectations.  The agency has more self-belief, creative energy and breadth of skills. As a result, we have enjoyed greater new business success and strengthened our existing client relationships. 2011 is set to be a promising year as we see our work bearing fruit and continue to move the agency forwards”.

Ewen Sturgeon, CEO, LBi UK says: “Our work is more blended than ever before which sets LBi up to enter 2011 with great promise. The integration of CRM, Social Media, and Analytics into more traditional marketing disciplines will be the foundations for LBi’s work going forward”.

Lyndsay Menzies, CEO, BMM UK says, “Its testament to a great team that in 2010 not only have we combined the two business but have continued to see strong performance whilst now engaging with clients right across the digital spectrum. 2011 looks set to be another successful year for the company”.

Tags: Anil Pillai, bigmouthmedia, Ewen Sturgeon, LBi London, LBi UK, Lyndsay Menzies

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LBi UK scoops comparethemarket.com prize

Posted by Imogen Thacker October 14th, 2010

LBi has been awarded the digital account for comparethemarket.com, following a highly competitive three way pitch run by AAR.

During the first phase of their engagement, LBi have been challenged to redevelop comparethemarket.com to provide best in class user experience.

LBi will work alongside all of comparethemarket.com’s agencies providing an integrated team for the price comparison website.

New business intermediary, AAR, handled the pitch process shortlisting eight agencies from twenty five with three agencies entering the final pitch stage.

Anil Pillai, Managing Director of LBi UK said “We are hugely excited about working with such a well-known household name who are not afraid to push boundaries and innovate within the category. Winning the pitch was the result of several months of work spanning the breadth of agency, fusing our creative and technology skills to answer a challenging brief.”

Mark Vile, Marketing Director of comparethemarket.com said “The competition for our business was very strong.  LBi demonstrated the perfect mix of creativity, ideas and rigour to help us on the next step of our development to be the best in our category.”

Tags: LBi London

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LBi appoints Caroline McGuckian to MD of LBi Milan

Posted by Imogen Thacker June 1st, 2010

LBi is pleased to announce that Caroline McGuckian has taken the role of Managing Director of LBi IconMedialab based in Milan.  LBi IconMedialab is the leading digital agency in Italy and has been established for 11 years.  LBi IconMedialab retains a stellar list of clients such as Lavazza, Alfa Romeo and the European Space Agency.  Caroline’s position will be key to ensuring that the Italian office offers a consistent LBi global offering to both international and local clients engaged in that territory.

Caroline leaves LBi UK where she has held the position of Head of Media and Director of Strategic Services for 7 years.  This is an important step for LBi as Italy is a key strategic market for LBi’s fast growing roster of global clients. One of her first challenges will be to integrate a very strong local bigmouthmedia offering and to build stronger capabilities in Social Media, CRM, Analytics and the LBi dashboard offering.

Caroline will also retain a group role advising on the development and integration of LBi’s expanded media and search capability, resulting from the bigmouthmedia deal.

Ewen Sturgeon, CEO of LBi UK says “LBi Milan is a key office which has the potential to be a very important part of the group. Both Luke Taylor and I are very excited that Caroline has taken on this important challenge and are certain she will make a huge difference. While performing this role Caroline will also be advising the UK and Lyndsay Menzies on how best to continue developing our media and search capabilities across the group and will also be involved in other key group initiatives“

Tags: Caroline McGuckian, Ewen Sturgeon, IconMedialab, LBi London, LBi UK, Luke Taylor

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