LBi International

LBi rolls out company branding across Italy

Posted by Imogen Thacker November 5th, 2010

IconMedia Lab has rebranded as LBi Italy to join the ever expanding LBi group network.

The move to rebrand comes in line with the recent merger of LBi with search engine marketing specialist, bigmouthmedia.

LBi Italy has been formed to bring the Italian office based in Milan, in line with the rest of the LBi network. A move which will unify the marketing and technology skills across the group, under one brand.

LBi Italy now has a full service offering as it has recently expanded into Analytics and CRM departments. Their current client base includes top brands such as Lavazza, Prenatal, Alfa Romeo, Vodafone, Linear and Meridiana.

Bigmouthmedia Italy will fully integrate its local market offering to form part of the new LBi brand, but will continue to operate under the bigmouthmedia brand across international client engagements.

MD of LBi Italy, Caroline McGuckian says “I am very excited to bring our Italian office closer to our network colleagues and build on the great history of the icon brand by adding new LBi values and services”.

Tags: bigmouthmedia, Caroline Mc Guckian, IconMedialab, LBi Group, LBi Italy, milan

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Chris Clarke chairing debate at relaunch of BIMA

Posted by Imogen Thacker April 21st, 2010

Chris Clarke will be chairing a debate with PHD’s Head of Innovation John Willshire and Creative Partner Flo Heiss from Dare on Tuesday 27th from 6:30pm at the Hospital Club.  To book your places please reserve at http://www.bima.co.uk/events/index.asp.  This event is the first in a series of hot topic centred debates celebrating the reinvigoration of BIMA – the British Interactive Media Association.  BIMA aims to change its image to appeal to a wider audience by putting digital at the heart of the new economy and Britain firmly at the centre of the global economy.   BIMA officially relaunches on 6th May under the chairmanship of Justin Cooke, MD of Fortune Cookie whose intention is to make BIMA the must-join digital trade association in Britain in 2010.

Come and join the debate.  The debate will centre on the topic: ‘The disappearance of Digital’.   What constitutes “great work” at a time like this? Have we moved beyond pure design and technology towards work that makes a difference in people’s lives? And who are the agencies that really get it now that traditional agencies have got with the programme and “media creativity” is giving the once staid media giants an edge.  What is the role of a digital specialist in all this and where do clients go to get the best result?

Justin Cooke, Chairman of BIMA is excited about the relaunch: “Our industry is currently going through a massive transformation and BIMA is absolutely delighted to be hosting an event which challenges our future direction led by three world-class digital leaders. For anyone working or thinking about working in digital this is an absolute must-attend event.”

Tags: LBi Group

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Work from around the network

Posted by Simon Gill June 2nd, 2009

Here’s a quick selection of recent award winning work from the LBi network

Webbys

Digital disobedience, with security computer clogging Hello Fra gained the Peoples’ Vote. Savvy Auntie was also nominated.

We also had Honorary Mentions for Red Bull Racing, Pleats Please Issey Miyake, The Atava House and The Company

Revolution Awards
Generation Green – Professor Green and the Eco-Rangers picked up the B2B Category win.

Creative Review Annual
The hugely popular Hope.Act.Change
Mitsubish’s On Your Mark – helping to launch 2 new models Europe wide

Sweden’s Golden Egg
A silver for the Swed Bank campaign – cleverness all round.

Danish Creative Circle
Silver for Nike women and shortlist for Nike Troupe
Another Silver for the German Tourist Board campaign.

Tags: LBi, LBi Group, network

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LBi’s SYRUP wins ‘International people’s voice award’ at the WEBBY’s

Posted by Laura JB May 11th, 2009

Syrup’s Hello FRA campaign is this years People’s Voice Award Winner in Interactive Advertising at the 13th Annual Webby Awards.

 Hailed as the “Internets highest honour” by the New York Times, 500,000 people voted for their favourite websites, videos and ads. Syrup Stockholm will pick up their award in New York on 8th June, fans will be able to watch the ceremony, including Syrup’s ‘5 word only’ speech via YouTube.

 Hello FRA is the campaign that introduced digital disobedience to the net. In spring 2008, the Swedish government proposed a new law that makes mass-surveillance of e-mail-traffic, sms, phones, etc. possible of Swedes without suspicions of illegal activity. With the campaign Hello FRA, the little independent newspaper Fria Tidningen, gave people the opportunity to sabotage the new law and join the fight.

 Syrup created a simple standard text that people can put in their e-mails that makes FRA’s computerized search programs react. This will make the FRA’s digital e-mail filters busy analyzing ordinary e-mails, and will make their million-dollar investment worthless. With a simple mail signature people can spread the word through their daily mail communication. The text can be changed randomly with different “dangerous” trigger words.  Without any media investment, the campaign spread instantly,, e-mail to e-mail and blog to blog.

 Fredrik Lundgren, Creative Director at Syrup, “The beauty of the campaign is that it shows that people wish to be part of the message. A very simple way to use the social functions on the net and give people a tool to express their view”.

 Jonas Sandström, marketing director at Fria Tidningen, “The first time I got an email with a Hello FRA-signature in my mailbox from an outside contact; I realized the extent of the campaign.”

 The 13th Annual Webby Awards received nearly 10,000 entries from over 60 countries and all 50 states.

Tags: Amsterdam, award-winning, campaign, ePr, event, LBi Group, Syrup, Vodafone

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