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We launch Barratt Homes’ first lifestyle campaign
Our integrated campaign guides first time buyers and growing families on how to find the house of their dreams with Barratt Homes (www.barratthomes.co.uk) and highlights helpful homebuying schemes and their extensive portfolio of properties.
Launched on 14th September, it is in place to assist first time buyers and growing families to find and move into their ideal property with ease. By dispelling current cynicism in the market, Barratt are showing their customers how they can make moving into a new home happen. The site demonstrates this through an animated online journey showing how Barratt understand that their customers, especially those with young families, need more space to live in. It has three targeted landing pages which demonstrate how Barratt understand what their customers need from a new home and showcases their extensive portfolio of properties. We also incorporated video animation to convey the campaign message in a more engaging manner. The online journey is further enhanced with cutting edge search functionality to ensure the process is as simple and efficient as possible.
To support the campaign launch online, we also designed and developed an email marketing campaign for Barratt. This will target different customer segments, helping Barratt learn more about their customer base and what to offer them.
“Digital is core to the information and research stage of the purchase cycle when selecting a property and it is critical we provide a value exchange to the consumer at every point to aid them in their journey. It is important for Barratt to connect with consumers at more than just a product level and that has been central to our marketing strategy for this campaign, basing our messaging and creative on lifestyle”
Tom Poynter, Client Partner at LBi
“Digital is the single most important channel for us to reach and communicate with customers. In an economic downturn, being able to help our customers facilitate the move into their perfect home is imperative and LBi are helping us to harness the Internet to create real dialogue with customers.”
Sam Moore, Head of Digital at Barratt Homes
Tags: Barratt, CRM, eCRM, email, press release, search, video, website
