THE CHALLENGE
Ascom Wireless Solutions is a leading provider of wireless communications to segments such as health care, industry, retail and hotels. They first turned to us for help creating a campaign site for the launch of their new handset, but the collaboration quickly grew. Soon enough we were developing their new communication platform and a digital strategy.
OUR SOLUTION
When doing research for the campaign site, we learned that there is so much more to Ascom Wireless Solutions than first meets the eye. They create solutions and business in a holistic and respectful manner, with their customers’ best interest in mind. They care for the people who use their products and solutions and we wanted that to show in the way they communicate. So apart from creating the campaign site, we developed a communication platform based on the more human side of this technically advanced company. We also created a digital strategy, to know how to roll out the new way of communicating.
THE RESULTS
The campaign site was well received and Ascom Wireless Solutions are now using it as a benchmark for new development within their existing web structure. The communication platform has also been well received and has started to show in their channels. LBi will continue to work closely with Ascom Wireless Solutions in the implementation of the communication platform and with their digital presence.