Research and development has always been the most secretive aspect of a company. Until now. In line with today’s increasingly more open media landscape and to attract future engineers the Volvo Group wanted to open the door to its future research.
We created Tech World: a website that demonstrates the challenges and future prospects existing within the Volvo Group. After the groundwork – consisting of everything from target group analysis to concept – we built the site and populated it with content. It resulted in a bunch of inspirational stories showing that Volvo Group’s engineers are world leading and contribute to creating a future with lesser environmental impact and safer traffic.
During the first couple of days more than 5,000 people visited the Tech world site and consumed videos, articles and calculation challenges.
As part of the employer branding tool kit, the site is successfully being used in events targeting students and job-seekers throughout the Volvo Group.