The challenge

Traditional bricks and mortar commerce is under increasing pressure to enhance the in-store retail experience. Macy’s came to LBi to create an interactive environment, embodying the spirit of a magical fitting room - and connecting a younger demographic to Macy’s social networks. 

Our solution

We created the Magic Fitting Room, the perfect integration of digital thinking and physical reality. This touchscreen social retailing installation took pride of place at Macy’s flagship store in NYC. 

Using the latest social retailing technology, shoppers could ‘try on’ the latest clothes from the Macy’s Hot List. Then they could share their favourite looks on Facebook and Twitter, attracting instant opinion from the people that matter to them. 

The results

In just six weeks there were more than 16,000 magical fitting sessions. Approximately two thirds of these used social media to share their experience with friends and family. Brand awareness increased thanks to global press and blog coverage, and buzz across the wider fashion world.