LBi is Lloyds TSB’s partner for digital transformation. Our job is to help the bank engage customers online – through the important and more prosaic moments of their lives.
We completely revamped Lloyds TSB online banking. Great user experience, simple design and richer, more engaging content have transformed the experience. With Lloyds TSB Money Manager, we created a tool that helps customers understand their spending and improve their money management through in-depth analysis of where their money goes. And now we’re future-proofing the business, imagining the future of internet banking through multi-channel innovation and service design.
We’re helping to deliver a unique experience to over four million customers, logging in over one billion times a year. Our work for Lloyds TSB has made us both the catalyst and creator of a state-of-the-art customer experience for the UK’s biggest bank. The impact of this can be seen in the sales uplift – and the fact more than 600,000 customers have registered for Lloyds TSB Money Manager.