LBi International

www.trygghansa.se

Five years of successful selling online

Trygg-Hansa is one of Sweden’s leading insurance companies. LBi Stockholm has been working with Trygg-Hansa for more than five years with our client. Our work has ranged from developing the site through to creating campaigns to drive customers to it. The site trygghansa.se was given the best insurance site award in Sweden 2007 while our campaign ‘Your own world’ was a finalist in Cannes Lions 2007.

 

Virtual world, real brand building

Insurance is probably not the first thing you think of when you wake up in the morning. So we wanted to create a campaign where we could make visitors experience the products from their point of view. In our ‘Your own world’ campaign, visitors are able to build their own world in rich media and then an application analyses what kind of insurance they might need to protect their lifestyle. As one of the leading Internet magazines said, ”…it is so fun to use that you almost want to buy a couple of insurance products just to use it once again.” For Trygg-Hansa this campaign was a big steep towards using Internet as a central channel for building the brand and giving the visitor a tool for analyses.

 

A new brand

Together with LBi, Trygg-Hansa is starting to change the way that insurance companies traditionally use the Internet. When Trygg-Hansa and its parent company, Royal & SunAlliance, decided to launch a totally new brand called Atava, Starring was selected to both set up the strategy and build the site, as well as taking charge of all the marketing communication both on- and offline.

Our aim is to make Trygg-Hansa into a market-leader when it comes to insurance and to its use of the online channel not only in Sweden but across the globe.

 

Tags: client

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