LBi International

www.volvocars.com

An 11-year relationship still going strong 

LBi and Volvo Car Corporation have worked together for more than 11 years. It started when LBi launched the new Convertible C70 at the Paris Motorshow 1996. The launch was one of the first of its kind to use the net as its main sales channel. It made launch the all New C70 10 years later, at the Paris Motorshow, even more enjoyable.

LBi Gothenburg has been involved in Volvo’s past and current global interactive presence. More than 50 countries globally have been rolled out in the new design and on the same technical platform. Brand consistency is one of the main objectives and LBi’s team of 35 work closely with Volvo Car Corporation stakeholders.

The deep business knowledge and understanding for the automotive industry results in value added projects like Car Configurator, Used Car Locator, National Sale Company sites and award winning New Car Campaigns.

 

Driving leads

Getting the visitor into the buying process is challenging. Every second is important. Excitement and curiosity accompanied by relevant facts are the basics. We are proud that our solutions deliver more and more prospects to dealerships. All visits to the car configurator are measured, followed up and enhanced.

 

Dealer Net

More than 1.700 Dealers in Europe have developed their Internet Sites with the Dealer Net application. Brand Control is obtained when using assets that are quality assured. The result is equal Dealer Sites and brand consistency. The Used Car Locator is a tool used by as many dealers. Finding “the” used car quickly and easy can make the difference between a purchase or lost sale. 
 

Presentation of the models 

Presentation of the range is one of the most important features on the web. Complexity like US and Europe specification, car comparison, deep information hot spots & technical data is our every day business. An interactive gallery where visitors can rotate the car, open the front door, view the vehicle in night vision is another part of the site where fun and engaging solutions deepens exposure to the brand.

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