DigitasLBi promotes Gareth Jones to dual Global Chief Brand & Content Officer and International Chief Marketing Officer role
- Newly created role will see Jones oversee the evolution and operationalisation of the DigitasLBi brand across global markets
London: Global marketing and technology agency DigitasLBi has promoted Gareth Jones to the dual role of Global Chief Brand & Content Officer and International Chief Marketing Officer.
Following the merger of Digitas and LBi in February 2013, this newly created role will see Jones oversee the evolution and operationalisation of the DigitasLBi brand across global markets.
Jones will also be responsible for creating a coherent content marketing and thought-leadership strategy aimed at making DigitasLBi and its clients famous around the world.
DigitasLBi Global Chief Executive Luke Taylor said: “It’s great to have someone with Gareth’s experience driving our brand forward and pioneering our content marketing strategy on a global scale.”
Jones added: “I’m looking forward to helping bring the DigitasLBi brand to life with all the magic and unpredictability that you’d expect from an agency that has a unicorn as its emblem. We will continue to focus on producing strategic content-led marketing that helps companies of all shapes and sizes decide what’s next.”
Jones will additionally take on the position of International Chief Marketing Officer. He will work with CEOs in the UK, Germany, Western Europe, the Nordics and Asia Pacific to bring the DigitasLBi brand to market and support business growth through localised marketing activity.
Jones joined LBi in January 2011 as Brand Engagement Director before being promoted to Global Brand & Marketing Director in 2012. Prior to that he was Editor of Haymarket’s Marketing and Revolution magazines.
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DigitasLBi is a global marketing and technology agency that transforms businesses for the digital age. We help companies of all shapes and sizes decide what’s next… and then we take them there.
In 25 countries around the world, across 40 offices, there are more than 6,000 digital experts working to enrich people’s lives via our unique blend of strategy, creativity, media and technology.
Our skills span insight, brand building, content creation and distribution, as well as the ability to help clients organise themselves for the consequences of the change. We act as strategic partner to some of the world’s most exciting brands across travel, financial services, FMCG, publishing, telecoms and retail.
There are many things that make DigitasLBi unique but if we had to choose one it would be our ability to connect data with storytelling to help make brands special, shareable and more ultimately valuable wherever, whenever and however people choose to engage with them.