LBi International

LBi hires Fern Miller as head of planning for EMEA

Posted by Calvin Lau December 5th, 2011

London: Global digital marketing and technology agency LBi has appointed Fern Miller as Head of Planning for EMEA.

Miller joins LBi from creative agency Karmarama where she was a Planning Director working for brands including the BBC, lastminute.com, Age UK and Unilever. Miller brings 15 years of agency planning experience to her new role including senior positions at DLKW, JWT and Delaney Fletcher Bozell.

Miller’s appointment reflects LBi’s continued commitment to seeking out the very best people to support and grow the business. The global digital marketing and technology agency is ramping up its drive to recruit a diverse range of talent in response to increasingly sophiticated client briefs.

In her newly created role Miller will work to provide direction and input to LBi’s UK strategy and planning teams. She will also help shape the agency’s offering in key European markets.

Jonthan Isaac, Global Planning Director at LBi, said: “’We’re thrilled to have Fern join LBi – she’s a fantastic planner who will inspire the whole agency to more creative, more effective solutions. Also, she very recently got married in an Elvis costume which is all the proof we need that she’ll fit right in.”

Throughout her career Miller has worked as lead creative strategist on a series of high-profile campaigns in the Banking, FMCG, Charity and Retail sectors. She is experienced at co-ordinated teams across a range of on and offline channels to
achieve outstanding results for clients.

Miller said: “My new colleagues at LBi are an unusual bunch – in that they don’t just see the future, they make it happen. I can’t wait to get stuck in.”

- ENDS -

Media Enquiries:
Tim Banks
infomob PR
tim@infomob.co.uk
+44 (0) 7771 512 057

Tags: Age UK, bbc, emea, Fern Miller, head of planning, Karmarama, lastminute.com, planning, planning director, Unilever

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Sony Ericsson launches Xperia Studio for artists and creative collaborators

Posted by Calvin Lau September 26th, 2011

London and New York: Sony Ericsson has launched Xperia Studio, an always-on entertainment platform for artists and collaborators to create and share their most innovative content.

Sony Ericsson’s Xperia Studio invites a range of creative thinkers, intellectuals and hackers – from collaborative artist collectives in Denmark to astrophysicists in New York – to take its range of Xperia handsets to their absolute limits, and ultimately to ‘remake reality’.

The first phase of the project has seen collaborators from around the world use Xperia handsets to create a flame-thrower camera flash,view the universe with the naked eye, capture the perfect wave and create a song from the ambient sounds of Paris. Each influencer project has been video-documented and uploaded to the Xperia Studio platform, an always on content theatre that showcases the interesting and innovative work being done as part of the global initiative. Xperia Studio also lives on Facebook and Twitter.

Moreover, Xperia Studio is unlocking creative thinking by asking participants to share their projects and contribute otherwise inaccessible experiences to a central, self-sustaining resource for this influential community and consumers alike.

The project underlines Sony Ericsson’s heritage as an innovator that continually blurs the lines between entertainment, technology and communications.

The first round of collaborators involved in the Xperia Studio project includes:

- Illutron, a collaborative interactive art studio in Copenhagen
- Dr. Joshua Peek, a Hubble Fellow and astrophysicist at Columbia University, NYC
- Ed Sloane, a lifelong surfer and innovative surf photographer from Victoria, Australia
- Annabel Linquist – an artist and musician from NYC

In each instance, Sony Ericsson has provided the collaborators with Xperia handsets and the means through which to document the work.

Chris Clarke, Chief Creative Officer of LBi, said: “It’s a real treat to work with a client so determined to break the tired old marketing paradigm. Sony Ericsson has been focused all along on creating something interesting and engaging. What’s so exciting about this is the way storytelling and technology combine to tell emotive stories. We’re excited to see where this will go in the future.”

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LBi introduces learning initiative for clients and staff

Posted by Calvin Lau August 24th, 2011

London: LBi taps Hyper Island to explore collaboration during Master Class

LBi, the global marketing and technology agency, has announced today it will embark on a learning initiative in collaboration with a selection of its big-brand clients and their roster agencies to develop the group’s ideas around digital innovation and organisational change.

Hyper Island is collaborating with LBi to explore blending, hosting a Master Class

LBi has long believed in blending insight, creativity, media and technical expertise to produce the best and most innovative work possible. This approach lies at the heart of the agency’s strategic partnerships with clients such as Coca-Cola, Johnson & Johnson and Virgin Atlantic Airways.

LBi has enlisted Hyper Island – the world leader in the field of education for interactive communication, change management and leadership through collaboration – to host an intensive three-day Master Class in Karlskrona, Sweden , which will be attended by a blended team of clients, roster agencies and LBi staff.  During the Master Class, taking place between 30^th September and 2^nd October, LBi will explore and experiment with its approach to blending and collaboration.

Later this year, LBi will share the outcomes of the experience with the wider marketing and advertising community via a series of articles, seminars and workshops.

“We believe this initiative comes at a crucial time as CMOs are being asked to stretch themselves into new uncomfortable territory, ” said Chris Clarke, Chief Creative Officer of LBi.  “Marketing no longer stands alone, but sits at the intersection of product, technology and communication. This means our clients and their agencies desperately need new ways of working.”

“It’s all about the people. Media and communication technologies have converged, and the industry needs talent that is collaborative, unbound by disciplines, and able to thrive in a rapidly changing environment,” said Christina Andersson, Director of Short Term Courses for Hyper Island. “Hyper Island has worked with various organizations since 1995 to develop more creative and efficient coworker teams and more profitable workplaces, and we are proud to be part of this journey for LBi.”

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LBi London is #1 in Top 100 Marketing Agencies League Table

Posted by Imogen Thacker October 25th, 2010

LBi has topped the NMA Top 100 Interactive Marketing Agencies 2010 guide to become the UK’s NUMBER ONE DIGITAL MARKETING AGENCY second year running www.lbi.co.uk.

Founded in 1995 LBi currently employs almost 500 digital specialists in the UK and provides marketing and technology solutions to a range of quality clients including BT, M&S, Virgin Atlantic, Electrolux, Etihad, Unilever, Lloyds Banking Group, Barclays and E.on.

This year, LBi has expanded its media offering by merging with leading search specialist, bigmouthmedia, to make LBi the largest digital marketing and technology agency in Europe. Bigmouthmedia clients include BT, British Airways, Europcar, Fujitsu and Radisson.

Highlights for LBi in the past 12 months include winning some amazing accounts including E.ON , the UK’s leading power and gas companies, Virgin Atlantic, Ericsson and Comparethemarket.com.  Bigmouthmedia wins include Standard Life, Littlewoods Europe, Habitat , Dyson, and Radisson

LBi has also made several key hires during the past year including Andrew Pinkess as Director of Strategy, Glenn Jones, as Client Partner and Phil Gripton, as UK MD of bigmouthmedia.   And the infamous industry event of the year, the ‘LBi Rave’, is set to have its second succession mash at the LBi London Brick Lane offices, on Thursday 2^nd December.

Anil Pillai, MD, LBi UK says: “2010 has exceeded all of our expectations.  The agency has more self-belief, creative energy and breadth of skills. As a result, we have enjoyed greater new business success and strengthened our existing client relationships. 2011 is set to be a promising year as we see our work bearing fruit and continue to move the agency forwards”.

Ewen Sturgeon, CEO, LBi UK says: “Our work is more blended than ever before which sets LBi up to enter 2011 with great promise. The integration of CRM, Social Media, and Analytics into more traditional marketing disciplines will be the foundations for LBi’s work going forward”.

Lyndsay Menzies, CEO, BMM UK says, “Its testament to a great team that in 2010 not only have we combined the two business but have continued to see strong performance whilst now engaging with clients right across the digital spectrum. 2011 looks set to be another successful year for the company”.

Tags: Anil Pillai, bigmouthmedia, Ewen Sturgeon, LBi London, LBi UK, Lyndsay Menzies

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