News

LBi sees continued sales and earnings growth in Q3 2011

Progress reflects success of business model transformation and strategy execution

Amsterdam (the Netherlands), 27 October 2011 – LBi International N.V. (NYSE Euronext symbol: LBI), Europe’s largest marketing and technology agency, today reports its third quarter results for the period ended 30 September 2011.

Key highlights

  • Q3 2011 net sales up 8.0% (11.8% at constant rates) versus Q3 2010 reflecting continued growth in all regions;
  • Q3 2011 adjusted EBITDA up 8.1% (13.5% at constant rates) to EUR 8.0 million vs. Q3 2010 (EUR 7.4 million); EBITDA margin at 16.5%;
  • Net income of EUR 4.4 million in Q3 2011 vs. a negative net income of EUR 5.8 million in
    Q3 2010;
  • Strong and healthy financial position with positive operating cash flow of EUR 8.9 million in Q3 2011;
  • New credit facility agreed with ABN AMRO Bank of EUR 70 million;
  • Continued increase of interest by clients (brands) in agencies that blend search, social, direct response, data and digital skill sets.

Luke Taylor, CEO of LBi commented: “The progress in the third quarter and year to date reflects the success of our business model transformation and strategy execution over the past years. In the third quarter, we saw continued growth and delivered a sound margin performance. Excluding currency effects, we once again achieved double digit revenue growth.

All markets appear to be performing resiliently within the current climate and at present we do not see any evidence that major clients are belt-tightening. The prevailing mood of caution is in some instances even accelerating an increase in digital business at the expense of traditional above the line (mass media) marketing budgets. Furthermore, certain service categories such as CRM, mobile and social marketing are seeing a significant surge in growth and we are actively scaling headcount in these areas.

Recent new business wins such as E.ON, Reebok and ASDA and a strengthening pipeline provide further cause for optimism. We continue to benefit from services, category and geographic consolidation as leading brands centralise digital, data and direct activities. Our outlook for the remainder of the year is positive and we expect to maintain momentum in the fourth quarter.”

See link below for the full Q3 trading update

Contacts

Luke Taylor, CEO, LBi International N.V.
+44 20 7063 6465, luke.taylor@LBi.com

Huub Wezenberg, CFO, LBi International N.V.
+31 20 460 4500, huub.wezenberg@LBi.com

LBi’s head office:
LBi International N.V.
Joop Geesinkweg 209 | 1096 AV Amsterdam | The Netherlands
P.O. Box 94829 | 1090 GV Amsterdam | The Netherlands
Company registration no. 30277334

Phone: + 31 20 460 45 00 | Fax: + 31 20 460 45 09
Web: www.LBi.com

About LBi
LBi International N.V. (NYSE Euronext Amsterdam: LBI) is the leading European marketing and technology agency with a global reach.

Headquartered in Amsterdam (the Netherlands), LBi has a staff of approximately 1,850 and operations in 16 countries. As a marketing and technology agency, LBi offers services to brands (clients) to help them engage with their customers through digital channels across a wide spectrum of their points of engagement, from initial awareness of the brand, through direct interaction with the services or products offered by the brand, to on-going relationships with the brand.

The Company offers a suite of services that are designed to help companies attract, engage and manage customers, more effectively. This full service offering combines analytical, direct marketing and digital competences, which means that LBi is able to develop big creative ideas in the digital space, build and manage complex transactional websites, run complex CRM programmes and even handle the media buying, planning and electronic public relations for blue chip companies.

 

Attachments

LBi Q3 2011 trading update (pdf)

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LBi launches in Sydney, Australia

Move boosts global footprint for world class marketing and technology agency

Sydney/London 21st November 2011 - Global marketing and technology agency LBi has opened for business in Sydney Australia in response to rapidly growing client demand.

The move marks LBi’s ongoing commitment to helping businesses of all shapes and sizes decide what’s next … and then taking them there.

LBi’s Sydney arm will offer a fully blended range of services to the Australian market including platform innovation, service design, branded content, mobile, CRM, social media, usability and analytics.

Early next year the agency will launch an integrated portfolio of media services including digital display, search, social search and affiliate marketing.

The move will allow LBi to link bought, owned and earned media to power customer journeys in a way that no other agency can.

LBi has already been named as Australian digital agency of record by Johnson & Johnson after it won a place on the APAC roster. The appointment will see the agency work across a number of brands for the global healthcare and pharmaceutical company.

LBi has also started working with Pacific Beverages on its premium beer brand Peroni. The coming months will see the launch of a series of ground-breaking digital projects created in partnership with international markets, as well as developed specifically for Australia and New Zealand.

LBi has a growing Australian team that will work alongside the agency’s global network of 1,900 digital specialists in 18 countries around the world. The agency has a strong presence in the Asia Pacific region with offices in Beijing, Shanghai and Mumbai.

Laurent Ezekiel, Global Client Services Director at LBi, said: “Opening up LBi in Australia is a hugely important move for us given the increasing demand for digital excellence from existing and potential clients. As well as allowing LBi to tap into a booming domestic market, the move underlines our commitment to our existing customers who require our blended services on a global scale.”

Our growing global footprint allows us to blend strategic, creative, media and technical expertise to create business value for brands in multiple markets.”

- ENDS -

Media Enquiries:

Laurent Ezekiel
Global Client Partner
+44 (0)79 5634 2049

Gareth Jones
Global Brand Engagement Director
+44 (0)20 7063 6263

Shailei Forrester
Senior Account Director, LBi Australia
+61 (0)4 1551 3339

About LBi

LBi is a global marketing and technology agency, expert at blending strategic, creative, media and technical expertise to build business value. We help companies of all shapes and sizes decide what’s next for their business – and then we take them there. Along with our media arm bigmouthmedia we define and execute transformational digital strategies for clients including BT, Coca-Cola E.ON, Lloyds TSB, Play.com, SAB Miller and Virgin Atlantic. Across our 26 offices in 18 countries, there are more than 1,900 digital specialists collaborating with brands to enrich people’s lives via service design, branded content, mobile, CRM and social media. We also set the pace in digital display, search, affiliate marketing, usability and analytics. There are many things that make LBi unique, but if we had to choose one it would be our ability to bring together diverse teams of experts to suit any brief. We call this blending, and it’s the reason why all types of organisations – from famous global businesses to disruptive start-ups – choose LBi to help make their brands desirable wherever, whenever and however people choose to engage with them.

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LBi Acquires Social Media and Marketing Agency Mr Youth

Largest Independent Global Marketing and Technology Agency Taps Mr Youth to Strengthen Social Media, Experiential and Word of Mouth Marketing Offering

Amsterdam / New York – 14 November 2011 - LBi International N.V. (NYSE Euronext: LBI), the largest independent global marketing and technology agency with operations in 16 countries, today announced that it has acquired leading social media and marketing agency Mr Youth in the US.

The acquisition perfectly fits LBi’s philosophy of blending marketing and technology services in-house. Mr Youth’s integration into LBi adds breadth and depth to the agency’s already significant social media offering, capabilities made more urgent through several significant client wins this year. Including a performance-contingent pay-out structure, the transaction is valued between $40-50 million and will immediately contribute positively to LBi’s earnings per share.

Founded in 2002 by Matt Britton, New York-based Mr Youth assists clients in driving engagement with the new generation of consumers and creating lasting brand advocacy through non-traditional channels including social media, experiential, and word of mouth marketing. The agency specializes in creating interactive brand experiences. It connects consumers through shared passions and interests, empowers them and encourages peer-to-peer recommendations with friends, families and others across the social graph.

Over the years, Mr Youth saw rapid expansion of its business and has consistently grown greater than 20 per cent year on year over the past three years, with 2011 annual sales expected to come in at approximately $25 million. The agency was recently ranked 7th among Fast Company’s “Most Innovative Companies in Advertising and Marketing” in the world.

Contacts
Luke Taylor, CEO, LBi International N.V.
+44 20 7063 6465, luke.taylor@LBi.com

Huub Wezenberg, CFO, LBi International N.V.
+31 20 460 4500, huub.wezenberg@LBi.com

Christine O’Donnell, Director of Communications, LBi US
+1 212 274 0470, christine.odonnell@LBi.com

Download the complete press release here: LBi acquires Mr Youth

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LBi Completes Refinancing of Credit Facilities

Amsterdam (the Netherlands), 9 November 2011 – With reference to the announcement of 16 September 2011, LBi International N.V. (NYSE Euronext symbol: LBI), Europe’s largest marketing and technology agency, has today closed the refinancing of its existing credit facilities.

The new and extended facilities totaling EUR 70 million as well as an International Cash Management Solution are provided by ABN AMRO. The new credit facilities replace the former facilities with Danske Bank.

About LBi
LBi International (NYSE Euronext Amsterdam: LBI) is the leading European marketing and technology agency with a global reach.

Headquartered in Amsterdam (the Netherlands), LBi has a staff of approximately 1,850 and operations in 16 countries. As a marketing and technology agency, LBi offers services to brands (clients) to help them engage with their customers through digital channels across a wide spectrum of their points of engagement, from initial awareness of the brand, through direct interaction with the services or products offered by the brand, to on-going relationships with the brand.

The agency offers a suite of services that are designed to help companies attract, engage and manage customers, more effectively. This full service offering combines analytical, direct marketing and digital competences, which means that LBi is able to develop big creative ideas in the digital space, build and manage complex transactional websites, run complex CRM programmes and even handle the media buying, planning and electronic public relations for blue chip companies. For more information, please visit www.LBi.com

Contacts
Luke Taylor, CEO, LBi International N.V.
+44 20 7063 6465, luke.taylor@LBi.com

Huub Wezenberg, CFO, LBi International N.V.
+31 20 460 4500, huub.wezenberg@LBi.com

Download the press release here: LBi Completes Refinancing of Credit Facilities

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2 LOVIE awards for LBi

The International Academy of Digital Arts and Sciences  announced that the Secret Annex Online has won a golden Lovie Award in the category Charitable Organisations / Non-Profit   and The Anne Frank Timeline has won silver in the Education category. LBi Lost Boys and the Anne Frank House worked together in close cooperation on The Secret Annex Online and the Anne Frank Timeline.

The Lovie Awards are the European Webby Awards and are awarded annually for the best online work in Europe. The Lovie Awards (a “sister award” to the Webbys) are awarded for outstanding online work in Europe. This is the first year that these awards have been given.  There were almost  700 entries from 20 different countries,  14 of which have received awards. The winners will be honoured at a ceremony in London on 11 November.

The Secret Annex Online

The Secret Annex

The Secret Annex Online is a virtual version of the building at 263 Prinsengracht in Amsterdam where Anne Frank was in hiding for more than two years and where she wrote her world famous diary. As with millions of other Jews,  Anne did not survive the horrors of the  concentration camps. Since its launch in 2010, 900,000 people have already visited the Secret Annex Online. Visitors stay on average for 17 minutes (!) on the site. The Lovie Award is the fifth international prize won by the Secret Annex Online. Previous prizes include the Adobe Max Award, the European Mixx Award, a Red Dot Design Award and a prestigious Webby Award. 

The Anne Frank Timeline

The Anne Frank Timeline

The Anne Frank Timeline is a visual timeline which places Anne Frank’s story in the context of important historical events.  The Anne Frank Timeline starts in 1914 with the outbreak of the First World War and Otto Frank’s conscription into the German army. It describes Anne Frank’s story, the period in hiding during the Second World War and continues through to today including the significance of the diary and the Anne Frank House.

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