LBi wins two CLIO Awards for Americans Elect campaign
London and New York: Global marketing and technology agency LBi has been honoured with highly sought-after Bronze and Silver CLIO Awards (Silver in the Content & Contact category and Bronze in the Interactive category) for its ongoing partnership with American’s Elect, the non-partisan nomination platform for the forthcoming US presidential primaries.
LBi in New York partnered with Americans Elect to build an online platform capable of harnessing the ubiquitous and collaborative nature of the web to empower the American people to nominate their own choice for president.
The CLIOs are one of world’s most recognized awards competitions for advertising, design and communications and this year attracted over 11,000 submissions and more than 250 in the Content & Contact category alone.
Entrants in the Content & Contact category had to demonstrate their ability to minimise or even eliminate the barrier between the content and the target audience, bringing the user into direct ‘contact’ (whether perceived or actual) with the message in a more personal way than previously thought possible.
Americans Elect is holding the first-ever online presidential primary. Between now and June, every registered voter in America - regardless of party - is invited to sign up and help choose a third ticket for president. Following the online convention in June, the Americans Elect ticket will be on the 2012 ballot in all 50 states - and the American people will have directly nominated their choice for president for first time ever.
Cedric Devitt, Executive Creative Director, LBi New York, said: ”Getting this recognition is fantastic as it truly highlights the ambition we had as an agency when we undertook this project. Regardless of the presidential outcome this year, the course of American Politics and how we choose our elected officials will likely be changed forever.”
Last month LBi and Americans Elect also won a People’s Choice Award at SXSW, the international festival of technology, culture and business.