LBi wins a prestigious Webby Award for Sony Xperia
London and New York: Global marketing and technology agency LBi has won a prestigious People’s Voice Award in the Integrated Mobile Experience category for its work to promote Sony’s Xperia range of smartphones.
The Xperia Studio initiative invites the digital generation’s most talented people to use Sony Xperia smartphones to create fun, beautiful, out-there experiences that ‘Remake Reality’.
Xperia Studio contributors include a diverse mix of innovators and agitators, who have manipulated, abused and even destroyed Xperia smartphones in the pursuit of creativity. The result is a rolling programme of inspiring content that takes in projects from Danish art collective Illutron, NASA astrophysicist Josh Peak, hot British film director Tom Harper and innovative photographer Joergen Geerds.
People have discussed, shared, Liked and even loved the content available via Xperia Studio, helping to give Sony an edge over big-spending rivals like Apple and Samsung.
The films generated by the initial slate of ten projects have clocked up over 1.7m views so far. Moreover, the online content fuelled a 24/7 positive conversation about Xperia smartphones with 85% of people surveyed saying that they had a better opinion of Xperia smartphones as a result of the campaign and 17% of visitors to xperiastudio.com continued on to the main Sony Mobile site.
Established in 1996, The Webby Awards, which is now a byword for excellence in internet related creativity and business, is presented by The International Academy of Digital Arts and Sciences, which includes an Executive 1,000-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities, and Associate Members who are former Webby Award Winners and Nominees and other Internet professionals.
Cedric Devitt, Executive Creative Director LBi in New York, said: “Every once in a while you get a client that is completely on the same page as you and the creative idea. Xperia Studio was one of those times. It seems that the Webby judges thought so too. We're obviously thrilled with the win. It's the bloody Oscars of the internet, innit."