LBi hires New Global Head of Audiences and Engagement
New York - LBi, the largest independent global marketing and technology agency with operations in 16 countries, today announced it has hired Paul Beck as Global Head of Audiences and Engagement.
Beck's hire is effective immediately, and he will work out of the New York office. Joining LBi's Executive team, he will report to LBi President Judith Carr in the US and LBi Chief Media Officer Lyndsay Menzies at LBi Group.
This new role will see Beck focus on continuing to enhance and grow the already well-established media services, CRM, and analytics offered by LBi to clients including Seamless, J&J, Dyson, MoneyGram International, and Focus Features. This expansion coincides with the recent acquisition of Mr. Youth. Beck will lead the integration of Mr. Youth community management and distribution offering, rolling this out to Health, Moms and additional audience sectors.
"As the digital landscape evolves, we are seeing the need for brands to become publishers with clear content and engagement strategies. Paul will be involved in further shaping our global media and content offerings, and how they dovetail with our IP and proprietary distribution platforms," said Lyndsay Menzies, Chief Media Officer of LBi.
"We are thrilled to have Paul joining us at LBi. He brings years of experience and thought leadership to this new role. Over the last 12 months, we've been focusing on our media, CRM and analytics services and the role these services have in underpinning our large client engagements. Paul will be responsible for promoting our blended media offering to clients, as well as embedding and maturing our next-generation search proposition, which will provide massive growth opportunities," said Judith Carr, President, LBi US.
Beck comes to LBi from lllumination Entertainment where he was the Executive Vice-President Worldwide Marketing, and was involved in launching the films Despicable Me and HOP. He was responsible for the filmmaker's interests including delivering best practices, creative and innovation to the research, strategy development and production of marketing and advertising worldwide.
Before Illumination Entertainment, Paul was the Senior Partner Worldwide Executive Director of Digital at Ogilvy where he was responsible for Global Leadership in Interactive Marketing, Advertising & Social Media. He worked across IBM, American Express, Cisco and Dove, and launched new product offerings for the agency.
"LBi is an impact agency, plain and simple. Where so many digital and social agencies struggle with the execution of new ideas, it's a dream to come to a company with the key pieces of the digital/audience service puzzle in place and working successfully. Add brains, talent, technology, grit, entrepreneurship and a progressive global culture, and anyone can see why LBi has such an impressive client list," said Paul Beck, Global Head of Audiences and Engagements, LBi.