LBi International

LBi sweeps board at Digital Impact Awards and is named Agency of the Year 2011

Posted by Calvin Lau October 25th, 2011

London: LBi, the global marketing and technology agency, last night picked up six awards including the inaugural Agency of The Year Award, as the industry turned out in force at the Digital Impact Awards ceremony, held at the The Grange St Pauls Hotel, London.

Judged by a panel of leading digital experts and brand marketers, the Digital Impact Awards, in conjunction with Communicate Magazine, recognise, benchmark and celebrate excellence in digital stakeholder communications LBi’s winning awards include gold for ‘Best use of digital – utilities’ for the energy giant E.on, Silver for ‘Best community development’  for Hendrick’s Gin and ‘Best Intranet’  for National Grid.

LBi also took bronze in the ‘Best use of existing social media platforms/sites’ category for its Brawling Billboard charity campaign, while media arm bigmouthmedia claimed the gold for ‘Best SEO for corporate communications’, for its successful campaign with luxury resort and hotel operator Jumierah.

Anil Pillai, CEO of LBi UK said: “It’s always fantastic to see the great digital work our industry produces recognised at the highest level. For LBi to win awards across the board is testament to the passion, dedication and creativity of our staff, in delivering outstanding work that builds value for our clients”

Lindsay Menzies, CMO, LBi added: “It is a fantastic achievement demonstrating the hard work that goes on behind the scenes by all involved in the company. We are constantly striving to be the best in this industry and will continue to work hard in creating the most innovative, effective and creative campaigns for our clients in order to stay ahead of the curve.”

Tags: agency of the year, Anil Pillai, digital awards, lindsay menzies

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LBi nominated for two Webby Awards

Posted by Simon Gill April 15th, 2010

That’s right, LBi London has been nominated for two Webby Awards and we’re super excited. So much so we’ve dispensed with the recommended press release template and decided to go all gushy.

Now with a controlling deep breath, here are the details:

Our work with D&AD for the 10th Anniversary of New Blood has been shortlisted in the employment section. The campaign had something of a Marmite effect when it was launched, but as it progressed garnered a lot of support, with over 7,000 pledges. The website featured all the video and photo pledges people in the creative  industry, and a preview of work from the students taking part.

The lovely Electrolux ArtHome project as also been shortlisted in the Restaurant category. The website showcases the exclusive restaurant situated at the top of the Palais de Tokyo, which showcases Electrolux appliances through exciting and creative culinary art. Its been a huge success, providing workshops, lunches and dinners to thousands – all coming into close contact with the brand.

Now to borrow from the press pack, the Webby Awards are hailed as the “Internet’s highest honor” by the New York Times, and is the leading international award honoring excellence on the Internet.

As with all Webby nominations, they are put forward to the people’s vote. So please vote by April 29th for D&AD New Blood and for Electrolux ArtHome.

Recent Webby success

We’ve had a previous successes with the Webby Awards over the last few years. In 2009 our work for TES was nominated in the Employment section and in 2006 our work with SONY Playstation for the Official PSP Site (yourpsp.com) won the Consumer Electronics category. Along with numerous Official Honourees including Red Bull Racing, Sony PlayStation, Brahma Beer and BarclayCard.

Our sister agency LBi Stockholm  won the Insurance category with Your Own World in 2008 and picked up the People’s Voice award  for email marketing for Hello FRA in 2009.

Tags: D&AD, electrolux, Webby

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LBi’s SYRUP wins ‘International people’s voice award’ at the WEBBY’s

Posted by Laura JB May 11th, 2009

Syrup’s Hello FRA campaign is this years People’s Voice Award Winner in Interactive Advertising at the 13th Annual Webby Awards.

 Hailed as the “Internets highest honour” by the New York Times, 500,000 people voted for their favourite websites, videos and ads. Syrup Stockholm will pick up their award in New York on 8th June, fans will be able to watch the ceremony, including Syrup’s ‘5 word only’ speech via YouTube.

 Hello FRA is the campaign that introduced digital disobedience to the net. In spring 2008, the Swedish government proposed a new law that makes mass-surveillance of e-mail-traffic, sms, phones, etc. possible of Swedes without suspicions of illegal activity. With the campaign Hello FRA, the little independent newspaper Fria Tidningen, gave people the opportunity to sabotage the new law and join the fight.

 Syrup created a simple standard text that people can put in their e-mails that makes FRA’s computerized search programs react. This will make the FRA’s digital e-mail filters busy analyzing ordinary e-mails, and will make their million-dollar investment worthless. With a simple mail signature people can spread the word through their daily mail communication. The text can be changed randomly with different “dangerous” trigger words.  Without any media investment, the campaign spread instantly,, e-mail to e-mail and blog to blog.

 Fredrik Lundgren, Creative Director at Syrup, “The beauty of the campaign is that it shows that people wish to be part of the message. A very simple way to use the social functions on the net and give people a tool to express their view”.

 Jonas Sandström, marketing director at Fria Tidningen, “The first time I got an email with a Hello FRA-signature in my mailbox from an outside contact; I realized the extent of the campaign.”

 The 13th Annual Webby Awards received nearly 10,000 entries from over 60 countries and all 50 states.

Tags: Amsterdam, award-winning, campaign, ePr, event, LBi Group, Syrup, Vodafone

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