LBi International

LBi hires New Global Head of Audiences and Engagement from Illumination Entertainment

Posted by Calvin Lau January 9th, 2012

New York – LBi, the largest independent global marketing and technology agency with operations in 16 countries, today announced it has hired Paul Beck as Global Head of Audiences and Engagement.

Beck’s hire is effective immediately, and he will work out of the New York office. Joining LBi’s Executive team, he will report to LBi President Judith Carr in the US and LBi Chief Media Officer Lyndsay Menzies at LBi Group. This new role will see Beck focus on continuing to enhance and grow the already well-established media services, CRM, and analytics offered by LBi to clients including Seamless, J&J, Dyson, MoneyGram International, and Focus Features. This expansion coincides with the recent acquisition of Mr. Youth. Beck will lead the integration of Mr. Youth community management and distribution offering, rolling this out to Health, Moms and additional audience sectors.

“As the digital landscape evolves, we are seeing the need for brands to become publishers with clear content and engagement strategies. Paul will be involved in further shaping our global media and content offerings, and how they dovetail with our IP and proprietary distribution platforms,” said Lyndsay Menzies, Chief Media Officer of LBi.

“We are thrilled to have Paul joining us at LBi. He brings years of experience and thought leadership to this new role. Over the last 12 months, we’ve been focusing on our media, CRM and analytics services and the role these services have in underpinning our large client engagements. Paul will be responsible for promoting our blended media offering to clients, as well as embedding and maturing our next-generation search proposition, which will provide massive growth opportunities,” said Judith Carr, President, LBi.

Beck comes to LBi from lllumination Entertainment where he was the Executive Vice-President Worldwide Marketing, and was involved in launching the films Despicable Me and HOP. He was responsible for the filmmaker’s interests including delivering best practices, creative and innovation to the research, strategy development and production of marketing and advertising worldwide.

Before Illumination Entertainment, Paul was the Senior Partner Worldwide Executive Director of Digital at Ogilvy where he was responsible for Global Leadership in Interactive Marketing, Advertising & Social Media. He worked across IBM, American Express, Cisco and Dove, and launched new product offerings for the agency.

“LBi is an impact agency, plain and simple. Where so many digital and social agencies struggle with the execution of new ideas, it’s a dream to come to a company with the key pieces of the digital/audience service puzzle in place and working successfully. Add brains, talent, technology, grit, entrepreneurship and a progressive global culture, and anyone can see why LBi has such an impressive client list.” said Paul Beck, Global Head of Audiences and Engagements, LBi.

About LBi
LBi is a global marketing and technology agency, expert at blending strategic, creative, media and technical expertise to build business value. We help companies of all shapes and sizes decide what’s next for their business – and then we take them there. Along with our media arm bigmouthmedia, we define and execute transformational digital strategies for clients including BT, Coca-Cola, E.ON, Lloyds TSB, Play.com, SAB Miller and Virgin Atlantic. Across our 27 offices in 16 countries, there are more than 2000 digital specialists collaborating with brands to enrich people’s lives via service design, branded content, mobile, CRM and social media. We also set the pace in digital display, search, affiliate marketing, usability and analytics. There are many things that make LBi unique, but if we had to choose one it would be our ability to bring together diverse teams of experts to suit any brief. We call this blending, and it’s the reason why all types of organizations – from famous global businesses to disruptive start-ups – choose LBi to help make their brands desirable wherever, whenever and however people choose to engage with them.

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Contacts

Christine O’Donnell
+1 646 792 6114
christine.odonnell@lbi.com

Gareth Jones
+44 (0) 207 063 6263
gareth.jones@lbi.com

Tags: audience engagement, CRM, dyson, engagement, focus features, global marketing, illumination entertainment, interactive marketing, johnson & johnson, moneygram, paul beck, seamless, strategy development

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EGM 8 February 2012

Posted by amdebont December 28th, 2011

Amsterdam (the Netherlands), 28 December 2011 – LBi International N.V. (NYSE Euronext symbol: LBI), the world’s largest independent marketing and technology agency with offices in 16 countries, will hold an Extraordinary General Meeting of Shareholders (“EGM”) on Wednesday 8 February 2012. The agenda and other relevant information have been published below.

Agenda and explanatory notes thereto
Notice
Proxy

On 28 December 2011, one share A, one share B and 149,946,922 ordinary shares are in issue. The total number of voting rights to be exercised on shares in issue as of 28 December 2011 is 149,946,924.

About LBi International
LBi International (NYSE Euronext Amsterdam: LBI) is the world’s largest independent marketing and technology agency, blending insight, media, creativity and technical expertise to create value for brands. Headquartered in Amsterdam (the Netherlands), We have operations in 16 countries and a staff of approximately 1,900 digital technology and marketing experts. As a marketing and technology agency, we offer services to brands (clients) to help them engage with their customers through digital channels across a wide spectrum of their points of engagement, from initial awareness of the brand, through direct interaction with the services or products offered by the brand, to on-going relationships with the brand. We offer a suite of services that are designed to help companies attract, engage and manage customers, more effectively. This full service offering combines analytical, direct marketing and digital competences, which means that we are able to develop big creative ideas in the digital space, build and manage complex transactional websites, run complex CRM programmes and even handle the media buying, planning and electronic public relations for blue chip companies.

For more information, visit www.LBi.com

Contacts
Liesbeth Prins, General Counsel, LBi International N.V.
+31 20 460 4500, liesbeth.prins@LBi.com

LBi International N.V.
Joop Geesinkweg 209 | 1096 AV Amsterdam | The Netherlands
P.O. Box 94829 | 1090 GV Amsterdam | The Netherlands
Company registration no. 30277334

Download the complete press release here:
EGM 8 February 2012

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Change in LBi Supervisory Board

Posted by amdebont December 13th, 2011

Amsterdam (Netherlands), 13 December 2011 – LBi International N.V. (NYSE Euronext symbol: LBI), the world’s largest independent marketing and technology agency with offices in 16 countries, today announces that Ms Nazo Moosa, representing LBi Class A Shareholder The Carlyle Group (Carlyle), has resigned as member of LBi’s Supervisory Board since she has left Carlyle.

Carlyle wishes to appoint Dr Robert Easton in place of Ms Moosa as member of the Supervisory Board as per 12 December 2011 in accordance with article 22.2 of LBi’s articles of association. Dr Easton is a global partner of The Carlyle Group and co-heads Carlyle Europe Technology Partners, the firms’ €520 million European growth capital fund. During his 11 years tenure at Carlyle, he has had multiple Board memberships of Carlyle portfolio companies and been responsible for investments in a wide variety of sectors, including technology. In addition, in 2012, Dr Easton will be Chairman of the British Venture Capital Association, the UK’s private equity trade association.

The Supervisory Board and the Management Board of LBi would like to thank Ms Moosa for her valuable contribution to the company.

Contacts
Fred Mulder, Chairman of the Supervisory Board, LBi International N.V.
+31 20 460 2986, fred.mulder@lbi.com

LBi International N.V.
Joop Geesinkweg 209 | 1096 AV Amsterdam | The Netherlands
P.O. Box 94829 | 1090 GV Amsterdam | The Netherlands
Company registration no. 30277334

Download the complete press release here: Change in LBi Supervisory Board

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LBi hires Fern Miller as head of planning for EMEA

Posted by Calvin Lau December 5th, 2011

London: Global digital marketing and technology agency LBi has appointed Fern Miller as Head of Planning for EMEA.

Miller joins LBi from creative agency Karmarama where she was a Planning Director working for brands including the BBC, lastminute.com, Age UK and Unilever. Miller brings 15 years of agency planning experience to her new role including senior positions at DLKW, JWT and Delaney Fletcher Bozell.

Miller’s appointment reflects LBi’s continued commitment to seeking out the very best people to support and grow the business. The global digital marketing and technology agency is ramping up its drive to recruit a diverse range of talent in response to increasingly sophiticated client briefs.

In her newly created role Miller will work to provide direction and input to LBi’s UK strategy and planning teams. She will also help shape the agency’s offering in key European markets.

Jonthan Isaac, Global Planning Director at LBi, said: “’We’re thrilled to have Fern join LBi – she’s a fantastic planner who will inspire the whole agency to more creative, more effective solutions. Also, she very recently got married in an Elvis costume which is all the proof we need that she’ll fit right in.”

Throughout her career Miller has worked as lead creative strategist on a series of high-profile campaigns in the Banking, FMCG, Charity and Retail sectors. She is experienced at co-ordinated teams across a range of on and offline channels to
achieve outstanding results for clients.

Miller said: “My new colleagues at LBi are an unusual bunch – in that they don’t just see the future, they make it happen. I can’t wait to get stuck in.”

- ENDS -

Media Enquiries:
Tim Banks
infomob PR
tim@infomob.co.uk
+44 (0) 7771 512 057

Tags: Age UK, bbc, emea, Fern Miller, head of planning, Karmarama, lastminute.com, planning, planning director, Unilever

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