DigitasLBi and Razorfish announce new international agency leadership
Ewen Sturgeon named CEO of DigitasLBi International;
Michael Karg named CEO of Razorfish International
LONDON and PARIS: DigitasLBi and Razorfish announce new, agency-specific international leadership, following the global merger of Digitas and LBi announced in February 2012.
Ewen Sturgeon, formerly CEO of LBi International, will expand his responsibilities as CEO of the merged DigitasLBi International network. Michael Karg, formerly COO International and President EMEA of Razorfish and Digitas, will elevate to CEO of Razorfish International.
London based Sturgeon, (46), will report to DigitasLBi Global CEO Luke Taylor; Paris based Karg, (41), will report to Razorfish Global CEO Bob Lord.
“As our two premium marketing and technology networks-- DigitasLBi and Razorfish--aggressively grow and mature internationally, each brand demands dedicated, accountable, inspiring leadership to advance the agency’s unique operational, growth and innovation agenda on behalf of their respective clients,” says Lord, who also overseas both global brands under the Digital Technologies Division within Publicis Groupe. “I have worked with Michael for several years and have personally witnessed his courage and aptitude to take on any challenge with grace and accountability. Congratulations to Michael and Ewen.”
Taylor adds: “Ewen is a remarkable, adept leader, and in his capable hands, working alongside our global leadership, I am confident that DigitasLBi will continue to flourish.”
About Ewen Surgeon:
Sturgeon has been EMEA Chief Executive of LBi since January 2008 and is one of the leading figures in the European digital communications industry. Sturgeon started his career as a founding partner of Wheel – one of the forerunners of digital marketing in the UK. Sturgeon engineered the sale of Wheel to LB Icon in 2005. A year later LBi was born following LB Icon’s integration with Framfab. Sturgeon has taken an active role in the creation and implementation of digital strategies for some of LBi’s biggest clients including Etihad, BT and Marks & Spencer.
About Michael Karg:
Michael became COO International Razorfish Digitas in 2010 and President EMEA in 2011. His focus has been to build and orchestrate the Razorfish Digitas International network capabilities, enabling us to deliver break-through award-winning work for clients across geographies. Michael has been engaged in key global client relationships such as Intel and Asus. He originally joined Digitas in Boston in 2000 where he led the Strategy and Analysis teams and our relationship with clients such as AT&T and SAP. He moved back to Europe in 2007 after Digitas became part of Publicis Groupe.
Stephan Beringer, who previously oversaw both the Digitas and Razorfish International networks since 2010, will take on a broader role working with Bob Lord within the Digital Technologies Division. Details to follow in a separate announcement.
DigitasLBi, the leading, "most complete" global digital agency network partners with some of the foremost marketers and brands in the world. Also a top ten global agency, DigitasLBi comprises of 5,700 best-in-class digital and technology experts in 25 countries around the world.
In 2012, Digitas and LBi received a combined total of over 200 awards globally including two Cannes Lions Grand Prix's and SXSW People's Choice Award. Digitas was also recently named OMMA Agency of the Year 2012 and LBi UK Digital Agency of the Year 2012 by Marketing magazine. Digitas USA operates the brand content platform, The Third Act: producers of first and most well renowned event on digital content, The NewFront.
With sister agencies Starcom MediaVest Group, ZenithOptimedia, and Razorfish, DigitasLBi is a member of Publicis Groupe. Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services. Web site: www.publicisgroupe.com
www.digitas.com | Twitter: @Digitas | Facebook: Digitas Fan Page | Blog: Digitas Distillery
Razorfish, the only digital agency to receive back-to-back rankings in Advertising Age’s 2011 and 2012 A-List, creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients’ business needs, such as launching new products, repositioning a brand or participating in the social world. Razorfish has offices in markets including Australia, Brazil, China, Germany, India, Japan, the United Kingdom and the United States. Razorfish is part of Publicis Groupe. Visit www.razorfish.com for more information. Follow Razorfish on Twitter at @razorfish.