New York, NY November, 2011 – LBi/LBi Health won a Silver CLIO in the Interactive Category for its Visine® See The Difference a Drop Can Make campaign (Johnson & Johnson).

The CLIO Awards is the world’s most recognized global awards competition for advertising, design, interactive and public relations. The CLIOS celebrate creative excellence, honoring a powerful form of communication and its impact on modern culture.

LBi Health (LBi/Health.com) is an innovative, multichannel, healthcare marketing and technology agency with roots in the digital world, helps healthcare clients thrive in an increasingly complex, customer-empowered marketing environment. LBi Health was founded to create meaningful connections between healthcare brands and customers, including providers, patients and payers. The agency develops valuable content and service experiences, and integrates them across physical, digital, mobile and social channels

http://www.clioawards.com/

When you think YouTube – skateboarding felines and rockabilly babies may come to mind, but according to Mike Hartman, Head of Creative/LBi Health, Pharma has gone viral on YouTube – from PfizerNews with its out-of-the box custom video player and non-standard navigation to Novartis’s channel – boasting the most channel views (among some top pharma names). Corporate trendsetters, according to Hartman, like Boehringer Ingelheim, Lilly Health, GSK Vision, and Amgen are a handful of pharma giants finding digitally inventive ways of harnessing some of the two billion plus daily views for healthcare needs.

LBi Health (LBi/Health.com) is an innovative, multichannel, healthcare marketing and technology agency with roots in the digital world, helps healthcare clients thrive in an increasingly complex, customer-empowered marketing environment. LBi Health was founded to create meaningful connections between healthcare brands and customers, including providers, patients and payers. The agency develops valuable content and service experiences, and integrates them across physical, digital, mobile and social channels

For the full article read Medical Marketing & Media, October 2011/Private View

Boston, MA – (October 5, 2011) — LBi Health, New York, won the 2011 International BRONZE ECHO Award for Interactive Pharmaceutical/Healthcare for the campaign: Engaged Eyes Drive Sales for VISINE® (Client: Johnson & Johnson).

The Direct Marketing Association (www.the-dma.org) is the world’s largest global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques.  DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the direct marketing process.

LBi Health, an innovative, multichannel, healthcare marketing and technology agency with roots in the digital world, helps healthcare clients thrive in an increasingly complex, customer-empowered marketing environment. LBi Health was founded to create meaningful connections between healthcare brands and customers, including providers, patients and payers. The agency develops valuable content and service experiences, and integrates them across physical, digital, mobile and social channels.

Editors Note: The Yahoo! Advertising blog recently asked 10 agency leaders one question: “How will the tablet revolution change the advertising landscape and your business?” Here is the response from Gregg Fisher, Managing Director, LBi Health.

The tablet has revolutionized how healthcare professionals consume medical information and has dramatically changed communication for the pharmaceutical sales force, physicians and nurses.

For example, pharmaceutical representatives are now able to show up to visits with their iPad and immediately gather information at the point-of-sale. They are then able to deliver customized follow-up information. The iPad is replacing paper-based aids that physicians formerly relied upon. Doctors no longer have to worry about messy handwriting; instead, they can simply type out readable information that is easily delivered to their audience.

According to a study conducted by Manhattan Research, 71 percent of doctors consider a smartphone an essential part of their practice, and 84 percent said they believe that access to the Internet is critical to their work. As for iPads, 70 percent of the doctors polled plan to use an iPad in their work life in some capacity in 2011, according to an article in the February issue of American Medical News.

For healthcare advertising agencies, the tablet offers the possibility of fundamentally altering how brands interact with doctors and nurses and to have an interactive visual aid available at any time. Agencies are routinely pitching more business to develop interactive visual aids for the tablet, as well as apps in general.

“The Tablet Revolution: Richard Schatzberger of Co Collective”
– Christian Chensvold

Christian Chensvold is a New York-based writer covering business, lifestyle, and culture. He blogs at Ivy-Style.com. See some of his previous entries on the Yahoo! Advertising Blog, “Yahoo! Cricket Attracts an Audience of Millions” and “Mobile Retail Revolution.”

LBi Health, a multichannel healthcare marketing and technology agency, rounds out its executive team today with the addition of three new hires from Digitas Health, effective immediately. They join the New York-based healthcare agency, a division of LBi, as it builds momentum from its launch earlier this month, and will report to LBi Health Managing Director Gregg Fisher.

Krista Bowman, 36, joins LBi Health as Client Services Director; David Lavietes, 46, as Group Director of Strategy and Planning; and David Lane Fisher, 46, as Group Delivery Director. The rest of the team is comprised of Fisher, Mike Hartman, Group Creative Director; and Tom Iannucci, Group Technical Director.

Each has extensive experience in multi-channel marketing within healthcare and life sciences, working with industry leaders including Bristol-Myers Squibb, AstraZeneca, Johnson & Johnson, Roche, Pfizer, Merck, and Sanofi-Aventis.

“Each member of our executive team combines deep healthcare marketing experience with a record of innovation that is so critical to helping brands succeed in a rapidly evolving marketing environment, said Managing Director, Gregg Fisher.

LBi Health was founded in July 2011 to create “connections that matter” between healthcare brands and customers, including providers, patients and payors. The agency is a leader in developing valuable content and service experiences and integrating them across physical, digital, mobile and social channels.

Bowman, responsible for leading LBi Health’s largest client portfolio, will oversee client services and marketing capabilities. She was previously Vice President, Group Director at Digitas Health, where she led the Sanofi-Aventis portfolio and Forest Laboratories relationship. Bowman has also worked in the consumer multiple sclerosis franchise launch for Novartis at Ogilvy Healthworld and spent five years in the pain category on Pfizer’s BEXTRA, CELEBREX and LYRICA brands, as well as cardiovascular disease prevention on LIPITOR.

Lavietes oversees business strategy and customer insight development across all LBi Health accounts. Previously, he managed strategy and planning groups at Digitas Health and Ogilvy Healthworld. Lavietes, a veteran of the healthcare industry, has worked across the pharmaceutical, hospital and insurance industries. He develops brand strategy with keen insights into the interactions, behaviors and attitudes of patients and providers.

As Group Delivery Director, David Lane Fisher is responsible for project management, agency operations and financials. With more than 17 years of digital experience in healthcare marketing, management, consulting and technology development, Fisher is an innovator and leader in building client relationships and successfully managing and expanding projects. He previously worked in the project management group at Digitas Health and at AOL.

Before launching as its own brand, LBi Health was part of LBi, a leading marketing and technology agency with 26 offices in 16 countries. For more than 15 years, LBi has developed long-standing strategic partnerships with industry leaders including Bristol-Myers Squibb, Johnson & Johnson, Roche, AstraZeneca, WebMD and Massachusetts General Hospital.

LBi, a big European indie digital agency network, is opening up a healthcare marketing shop in the U.S., seeing opportunity in Publicis’ increasing domination of the digital health space.

LBi Health will boast a staff of 70 working out of its New York City headquarters and handling a roster of clients including Roche, Bayer, Bristol-Myers Squibb, J&J, AstraZeneca, Forest Labs, Genzyme, WebMD, Massachusetts General Hospital, and Mount Sinai.

LBi, a big independent network with roots in London and Scandinavia, has around 1,800 employees working out of 26 offices in 16 countries – mostly in Europe, though the company has made inroads into Asia-Pacific and North America in recent years. LBi U.S. formed from a merger of IconNicholson and Special Ops Media two years back. The company has been quietly building up its U.S. healthcare presence for more than a decade, having built the first consumer site for VIAGRA and seen 80% growth in its healthcare operations for each of the past four years.

“With each successive wave of growth, we’ve brought on more resources, and we’re now at a scale where it makes sense for us to become our own agency,” said Gregg Fisher, who will serve as managing director of LBi Health.

Fisher describes the firm’s offering as that of a “multichannel healthcare marketing agency with roots in the digital world that set us apart.” The agency will handle consumer-and professional-focused assignments, bringing tech expertise and an ability to partner with other shops. Their motto is “Creating connections that matter between brands and customers.”

“Traditional agencies excel at messaging,” said Fisher. “What we’re really good at is managing the entire customer journey and coordinating that across channels.”

LBi is betting that Publicis’ recent acquisition of Rosetta, placing the digital shop under the same holding company as Digitas and Razorfish, will boost its business as clients sweat conflicts and seek out alternatives.

“The innovative sector of healthcare communications really doesn’t have many independent shops that have the scale we have globally,” Fisher says, adding that LBi has brought on “a lot of very talented people from Digitas and other shops as a result of Publicis’ recent roll-up.

Recent work by the firm includes BMS’s Fight HIV Your Way contest for REYATAZ and YERVOY’s professional launch.
First published in MM&M July 12, 2011

by Matthew Arnold

http://www.mmm-online.com/lbi-launches-us-digital-health%20shop/article/207293/

LBi Launches Health Unit

The headline speaks for itself as LBi has opened the doors to LBi Health, which will be based in NYC and led by managing director Gregg Fisher, who previously served as client partner at the agency. LBi’s no stranger to the healthcare sector as it’s partnered up with brands including Bristol-Myers Squibb, Johnson & Johnson, Roche, AstraZeneca, WebMD and Massachusetts General Hospital over the course of 15 years.

In addition to Fisher, LBi Health’s other higher-ups include group creative director Mike Hartman, who joined up with the agency last year and has worked for the likes of Digitas and Chemistry/Grey during his career. Meanwhile, Tom Iannucci joins Health as senior technical director. In a statement, Fisher explains the goal of the new division, saying, “LBi Health is dedicated to creating ‘connections that matter’ between health brands and customers. We specialize in building customer experiences that add value to brand and customer alike by strengthening health outcomes.”

First published July 13, 2011

http://www.mediabistro.com/agencyspy/lbi-launches-health-unit_b20705

LBi Health, an innovative, multichannel healthcare marketing and technology agency with roots in the digital world, is launching today to help healthcare clients thrive in an increasingly complex, customer-empowered marketing environment. The agency, part of global agency, LBi, is headquartered in New York and led by Managing Director, Gregg Fisher, previously Client Partner at LBi.
Healthcare has been an integral part of LBi’s history with over 15 years experience and long-standing, strategic partnerships with industry leaders including Bristol-Myers Squibb, Johnson & Johnson, Roche, AstraZeneca, WebMD, and Massachusetts General Hospital. ”We’re extremely excited to launch LBi Health and expand the breadth of our healthcare capabilities,” said Frank Pedersen, CEO of LBi US. “Gregg and his team are passionate, healthcare marketing innovators who understand how to build brands in a customer-empowered marketing environment.”

LBi Health was founded to create meaningful connections between healthcare brands and customers, including providers, patients and payers. The agency develops valuable content and service experiences, and integrates them across physical, digital, mobile and social channels ”A tougher access environment and the explosion of new information channels and resources means healthcare marketers must shift their thinking to become more customer-focused,” Fisher said. “LBi Health is dedicated to creating “connections that matter” between health brands and customers. We specialize in building customer experiences that add value to brand and customer alike by strengthening health outcomes.”

LBi Health senior executives are pioneers in the digital, multi-channel, and relationship marketing fields, having played leadership roles in shaping the evolution of customer-centric healthcare marketing.

Fisher, a leader in creating customer-centric digital innovations within the healthcare industry, launched one of the industry’s first professional CRM programs and successful DTC user-generated, content programs. Fisher also advised on the creation of a prototype of a professional health media business that was later sold to Medscape for $40 million. In addition to Fisher, Mike Hartman will serve as LBi Health’s Group Creative Director, and Tom Iannucci as Group Technical Director. Hartman joined LBi in 2010 and previously worked in digital creative leadership posts for WPP’s Chemistry/Grey and Digitas, while Iannucci was Senior Director of Information Technology for KnowledgePoint360, a global healthcare information and medical education firm.

LBi Health officially launched today. The agency will be based in LBi’s New York headquarters and led by Managing Director Gregg Fisher. Please see the agency launch story in Medical Marketing & Media.

LBi Health was founded to create meaningful connections – “Connections that Matter” – between healthcare brands and customers across an increasing array of physical, digital, social and mobile channels.

For additional information about LBi Health please browse our site.