DigitasLBi announces new Western Europe leadership
DigitasLBi reveals new Western Europe agency leadership following the global merger of Digitas and LBi announced in February 2013.
Mathieu Morgensztern, CEO of Digitas France, will now expand his responsibilities in the newly created role of CEO Europe West, spanning DigitasLBi agencies in France, Belgium, Holland, Italy and Spain.
Paris-based Morgensztern (40) will report to Ewen Sturgeon, CEO of DigitasLBi International, who said: “I’m confident that aligning our operations in Western Europe under Mathieu’s expert leadership will allow DigitasLBi to mature and grow in exciting new ways.”
Morgensztern will be supported by Véronique Beaumont, General Manager of Digitas France, who becomes Chief Development Officer, DigitasLBi Europe West. Meanwhile, Caroline McGuckian, formerly CEO of LBi in Central and Southern Europe, takes on the role of Chief Operating Officer, DigitasLBi Europe West.
“I’m thrilled to be taking on this newly created role at such a crucial time in the evolution of DigitasLBi,” said Morgensztern. “In Véronique and Caroline I have truly first rate leaders who will help drive this business forward and make it unique in the agency ecosystem.”
Morgensztern and Beaumont will continue to lead DigitasLBi France in their respective roles as CEO and General Manager.
Biography Mathieu Morgensztern
Mathieu holds a Master of Informatics applied to Management (MIAGE) from the Orsay University in 1995. In 2008, he gets a degree from the Wharton University of Pennsylvania (Executive Education). Mathieu has been a digital expert since the beginning of his career. In 1996 he founded Data Planet, a web agency that was bought four years later by Euro RSCG to became the cornerstone of the interactive marketing specialty within the Havas Group, Euro RSCG 4D. In 2007, he is named General Manager of BETC 4D Euro RSCG before leaving Havas for Aegis Media in 2009 as General Manager of Isobar. In 2011 he became CEO of Digitas France. He was also President of the Interactive Delegation of the AACC (Association des Agences Conseils en Communication) from 2008 to 2012.