From ideas to executions
Reflective Learning wanted to deliver their interactive facilitator led programs for young teenagers on-line. This eliminated location, group size and trained leader constraints and created an additional revenue channel. They chose LBi as their partner to realise their ambition.
Find a way to deliver it
Self directed self assessment is becoming increasingly popular. However, the importance of a facilitator to the effectiveness of these programs was vital. The challenge was to create a delivery framework that was engaging for the user and easy to use so that the program material was not diluted in any way. It was important that the user feel that the facilitator was truly leading the lesson as typical on-line training is very textual and not particularly engaging for a young audience. Working with Reflective Learning’s design and content help, LBi India built an application that is video based with a high degree of interactivity to engage a middle school audience.
Grab the audience in their comfort zone
The application is designed to be monitored in the school environment, but with the option to complete lessons and exercises outside of school. The main viewing area contains a video message presented by the facilitator with the help of age-appropriate actors dramatizing a challenging situation. Virtual classmates are available to comment or clarify a scenario, lesson or exercise, helping to create the feeling of taking the program with ‘friends”. A series of interactive exercises highlight the student’s current thought process with videos that can help increase their motivation and attitude.
Looking to the future with LBi India
With this cutting edge delivery of a classroom learning activity, both Reflective Learning and LBi India took away a vast amount of key learning which helped enhance a second program built for a college age audience. Future plans include a comprehensive platform for all the RL offerings, with enough flexibility to allow multiple business models, social networks, blogs and considerable scalability.
“I have worked with many companies that talk about process, but LBi India actually lives it. Everything in writing, status reports like clockwork, clear lines of reporting - that proactive approach made my job much easier. ”
Doug Hensch, Vice President of Marketing, Reflective Learning
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