POSTBANK AG

With the “Postbank VISA Image Card” LBi created a very innovative new product for the German financial service provider Postbank AG.
The goal of the project was to raise the customer’s interest in credit cards and to improve the total number of sold cards. Because the Postbank AG focuses on retail business with private customers, the idea of giving the customers the chance to have an individual credit card was perfect to achieve that goal. This project sets high standards in quality and innovation.

Credit card customizing tool 

Through the website of the Postbank every customer can order his/her personal credit card with the design or picture of his/her choice. With this tool the user has the option to either upload his/her own picture or to pick one from a gallery of provided pictures. The tool allows the user to adjust the positioning of the picture and to add text, to make it even more special. The order process can be completed both ways, by using the PIN/TAN ordering process or through a PDF printout.

Checking and production

After the order went through, picture and text have to be approved by the picture administration. Through an interface of the application picture and text then are sent to the credit card manufacturer. The personal credit card arrives at the customer’s house within days.

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