Helping football score with an online audience
The Nike Football website has defined the digital branding experience since its first incarnation. Three-time winner of the Cannes Lion Grand Prix, it has continuously been praised through its reinventions as one of Nike’s highest traffic-generating sites.
Hitting the net instantly
To grab the attention of football’s young male demographic, we built a game directly into Microsoft’s Instant Messenger platform. The two-player game features three footballers per team on a pitch set outside the Nou Camp Stadium in Barcelona. With a simple click, players could expand their window to play a game of football. Hugely popular, it ran for three months with phenomenal success.
Ronaldinho passes on his skills online
For the launch of Nike’s limited edition Tiempo Legend boot, we created a viral campaign that would live up to the shoe’s legendary promise. Shot on location in Barcelona, this amazing footage quickly became the most viewed clip on YouTube. As a fully integrated multichannel solution it was also shown on soccer stadiums and in retail across Europe, Asia and South America. With more than 50 million views worldwide it is one of the most efficient viral campaign of all time. The campaign won the One Show’s Gold Pencil and a Gold Lion in Cannes in 2006.
Connecting audiences
With 1,282 player contributions, 87 countries represented, and 2 hours and 42 minutes of total content, The Chain transcends geographic boundaries, demonstrating the beautiful game’s ability to simply—and effectively—connect people globally. Receiving gold recognition at the Cannes, Clio, and OneShow, EPICA, og LIAA awards and Eurobest Grand Prix, The Chain is a stellar example of user-generated content driving client communications by casting eager participants in the role of ambassador for both football and the Nike brand.
Giving rival products the boot
Nike’s most technically advanced football boot to-date—the T90 Laser—required an ambitious online campaign that seamlessly blended user-generated content with premium video features. Offering substantial content on a platform with “light” loading performance, the site held multiple features, including both The Perfect Kick—an interactive high-speed video presentation—as well as the Put It Where You Want It Tour that garnered major attention on both NikeFootball.com and YouTube.
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