Helping turn views on to digital TV
In November 2006, LBi Brussels released a brand new consumer website for Belgacom TV. A vertical section of the corporate website, it offers in-depth information on the wide range of content available to customers of Belgacom’s digital TV offering.
LBi was involved from the outset, with a strategic roadmap developed by our strategy team, and throughout all the development phases of this key project.
Leading edge, leading results
As a key part of its global positioning, Belgacom TV needed to reach a large audience, to demonstrate the broad range of content available and explain the new functionality of digital TV versus traditional broadcast TV. For the development platform, LBi recommended utilizing the new Adobe technology Flex 2, making it one of the first high-profile sites to use that leading-edge technology. The first release was hosted and managed by LBi. It was delivered within a short timescale thanks to a close collaboration with the Belgacom teams.
There’s more on the box than just TV
Customers can find a full range of information in this one-stop-shopping TV site: movies, concerts, on-demand programs, soccer and Belgacom TV technical features. To create a link between the brand and its audience, customers can create their own TV guide using preference search functionality and create their own personalized homepage. This was the first step towards an enhanced level of interactivity. The second release enabled users to post comments and ratings about the movies available, view the Top 10 most popular movies and enjoy the benefits of their personalized TV guide. This is only the beginning. Next phases of the release will allow users to create their online wish lists and items can be ordered directly from the Web to their TV box!
The Adobe Key Account Manager stated: “This is a superb ‘flash’ site, extremely user friendly and very fast. The fact that you can personalise your interface is just great. This will be a key example to publish on the Adobe.com site."
Three months after launch, the site achieved 200.000 unique visitors per month and now plays a significant role in the Belgacom TV’s communication strategy.
http://www.belgacom.be/tv / http://www.belgacomtv.be / http://www.belgacom.tv and http://www.belgacom.be
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