Robust, integrated marketing partnership
LBi has been developing integrated marketing strategies for The Home Depot – the world's largest home improvement specialty retailer - and its various business units for a number of years.
Our multi-disciplinary approach has resulted in innovative interactive strategies designed to increase sales and build robust relationships with employees, vendors, manufacturers and consumers. Recent initiatives have included Customer Experience Assessment / Development, Online Lead Generation, Search Engine Optimization, Promotions and employee training.
Enriching Home Depot’s online offering
We have deepened the The Home Depot's online presence with rich media and video. Using finely tuned traffic-driving strategies, we have helped them build brand awareness, increase consideration, engage consumers in interactive dialogue and stimulate sales. Our expertise has also been applied to the in-store experience with content for a new digital kiosk, as well as, an at-home experience with direct marketing initiatives.
Setting New Records with Online Video Advertising
We are always working with our strong industry partnerships to develop innovative ways to reach qualified consumers with relevant content. Our media team planned and implemented the first ever automatically expanding media unit placed on AOL.com to raise awareness for the installation services offering for The Home Depot.
Online Lead Generation for Home Services
Our integrated team has also developed a sophisticated advertising model for The Home Depot's Home Services. A finely tuned pay per click campaign based on historical traffic, seasonal triggers, optimal cost per lead and cost per click benchmarks, and geographic trends, the media strategy starts and ends metrics.
Rich Online Experiences for Tool Rental, Landscape Supply and Installation Services
We have identified industry trends for reaching key target audiences for The Home Depot and applied these insights to interactive marketing strategies. Research based plans helped us design and implement three different and unique microsites to build brand awareness, begin engaging consumers in ongoing brand dialogue, and move people researching home rennovation projects to the next phase of the purchase cycle: scheduling an appointment for consultation, signing up to receive further information, or visiting a store.
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