Icon - sponsors Swedish challenge for the Olympics year 2000
Icon Medialab is proud to announce that we will sponsor canoeist champion Susanne Gunnarsson with 40.000 Swedish krona over the two years left before the Olympic Games in Sydney year 2000.
Susanne won the Olympic gold medal in canoe 1996. Since then she has not been training so much because of injuries. When the Swedish Olympic Committee (SOK) told her she would not be economically supported by them Susanne thought that she wouldnt make it to the Olympics.
We have a policy not to sponsor sports, but with Susanne it is different. Our company has always focused on being the best in the world even though people around us have told us it is impossible. Now we are the best in the world and Susanne has already shown that she is. Winners should stick together, says Johan Staël von Holstein in Aftonbladet.