We've been working with Orange over a long period of time. We help them answer complex strategic questions, delve into what their customers really want and deliver sparkling design and tough technology projects. We do this for Orange around the world and for individual countries. We work online, for mobile devices, for business customers or consumers.

Orange is now bigger, better and faster

Orange has grown significantly in recent years, expanding into France and developing a broadband offer with the acquisition of Wanadoo. So Orange invited LBi to develop a new group-wide look-and-feel that could keep pace with this expansion.

One style for a big brand

Orange recognised our special qualities: we're equally happy grappling with strategic issues as we are delivering tricky technical solutions. As a result, we were able to build a complete system that combines the big picture of global brand guidelines with those vital details, including giving Orange people access to shared resources across countries. The design system was rolled into an online style guide, making sure that all the countries have a detailed toolkit to use.

Thanks to LBi, Orange is always, well, Orange

The system is now working well in the UK, Netherlands and France and we're helping other country teams make sure all versions of the toolkit reflect their requirements. So whether it's Pierre logging on in Paris, Laurie using her mobile in London or Andre working in Amsterdam, Orange customers will all be greeted with the same, instantly recognisable Orange look and feel.

‘LBi’s skills in consumer understanding, interactive design and brand behaviour across multiple touch points is a truly valuable contribution.’ Clive Grinyer, Head of Orange Brand User Experience Group