LBi Sweden has worked with Volvo Cars since 1996. It’s one of the longest running partnerships in the industry, and one we’re particularly proud of.
Our new challenge was to build a Global Interactive Presence, which gave centralised brand control, while also granting local markets the required flexibility to meet national and local sales targets.
We developed an innovative new platform flexible enough to span campaigns, product presentations, community sections, a car configurator and social media channels.
The platform is built around the thought of “configured experience”. In effect, this means the site recognises each visitor’s behaviour and presents them with the most relevant, compelling messaging possible. Useful, intelligent, beautiful.
The new digital experience was successfully launched in 36 languages, across 80 markets – and it’s welcoming more than 60 million visitors a year.