The challenge
The Anne Frank House is an independent organisation entrusted with the care of the Secret Annex, the place where Anne Frank went into hiding and wrote her diary during World War II. The hiding place, now the Anne Frank House museum, reaches near full capacity with one million visitors annually. Using her diary and the hiding place as a starting point, how can we present Anne Frank's story in a unique way to reach people worldwide?
Our solution
The Secret Annex Online is a 3D version of the house at Prinsengracht 263 in Amsterdam where Anne Frank lived in hiding during World War II. In this three-dimensional online environment, visitors can explore the front of the house and the secret annex as they were during the period of hiding, and hear stories that explain in greater depth what happened there. History comes alive as visitors wander through never-before-seen furnished rooms.
The results
Since its launch in April 2010 more than 2.1 million people have visited the site spending on average 15 minutes online. 48% of these visitors come from countries outside Europe and include those from countries such as Chile, China and the Philippines. These visitors had never before visited any of the other Anne Frank House websites on such a large scale.