The challenge

The web has democratised almost every aspect of our lives, with one glaring exception: democracy itself. Americans Elect and LBi are changing that. We’re building and designing the first online platform that allows for political candidates to be nominated by the American people. 

Our solution

Working closely with our client (they moved in with us), we created a site that will change the way people nominate a President. Forever.

Able to handle traffic of up to 20 million, AmericansElect.org allows all registered American people (not the political parties) to choose a Presidential candidate - regardless of political affiliation or location. 

The results

The people have spoken – we have  400,000 delegates and 450,000 Facebook likes. Plus, the New York Times, MSNBC, Newsweek, PBS and the Colbert Report all took notice and reported on our activities.  We also received the SXSW 2012 People's Choice Award and two 2012 Clio awards.